We are very pleased to introduce a brand new feature to help you expand your audience and extend the marketing value of your emails. With the new GetResponse Email Campaign Archive, you can create a fully branded web site offering one-click access to your email promotions, articles and newsletters! Read more
We’d like to share some great news with you! Remember the special Holiday gift we prepared this year – Free Video Emails. Forever? All you needed to do was open or upgrade an account to get free video emails for the life of your account!
Well, the Holiday is over, and sadly, so is our Free Video Promotion. But the New Year is here, and we can’t wait to announce how many of you are using our video gift right now! So sit back and read carefully, as these are only a sampling of the stats!
Can you hear weird grinding noises!? With each passing day, they get louder and louder. Before 2009 comes to a screeching halt, we’d like to take a quick look back. It was an incredibly busy and challenging year, but we pulled through together! So let’s hit the rewind button back to the January 2009 and see how far we’ve come!
One of the purposes of this blog is to share email marketing tips with you, but we want to emphasize that every email marketer, business, and customer base is different, so best practices should act as guidelines only when designing your campaigns. This applies doubly to the question of email frequency.
If you do a quick search, you’ll probably end up with a pile of contradictions, so we’ve boiled down what most e-marketing bloggers, analysts and ESPs are recommending, with the ever-present exceptions! Read more
Spooky times are coming so be prepared when you hear the sound of „trick or treats” coming from outside your door − anything can happen! To get you in the “spooky spirit”, we’ve prepared a few hair-rising templates you can use to invite co-workers or friends to your costume party, or surprise your customers with a Halloween message offering a special “treat” like a discount coupon, or even an online costume party!
So don’t waste time − get spooky today! Log in to your GetResponse account, find the new templates category “Halloween”, and get your message or invite out today!
Please let us know how the Halloween templates category works for you. Any ideas or suggestions to make it better and spookier? We’re always looking for new ways to help you succeed!
This year we decided to give you “treats” but next year it might be “tricks”…so beware!!!!
When subscribers receive your message, the real marketing begins. Success depends on whether they 1. open and read your message; 2. click through it; 3. respond to your call to action. So if your delivery rates are great, as with GetResponse, and your open rates are running at about 20% to 30%, you don’t have to worry as that’s considered about average. Of course, it varies by industry but the point is − you can always improve by paying attention to a few of the “basics”.
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Many of you asked us to create a “current campaign information module” which would be noticeable while creating a newsletter or survey. It didn’t take long to figure out how handy that would be, so here you go!
Some of you may have noticed it already, if not, check it out.
Let’s get right to the “meat” of this topic and that’s ideas for newsletter content. We know you’re probably using surveys, web forms, contests and analytics to gather valuable information, so you already have topics and categories of interest to your audiences. Excellent! But how do you present it in ways that will keep them opening, reading and acting on your email messages? Variety is key!