If you’re just starting off your content marketing journey or you’re in need of getting back your content marketing inspiration, it’s time you brush up on the basic steps to achieving content marketing success. So what exactly is content marketing? Read more
Many shoppers circle the sales funnel only to jump back out again. Why? Lots of reasons, actually. There are tons of things – some of them tiny, minuscule even – which could change your customer’s mind at the last moment, causing them to say “I’m out”.
In a lot of ways this blog post doesn’t need to be written – everything that I’m going to point out here, you know already. You know, for instance, that when you buy a product, especially from the internet, you’re much more likely to trust a recommendation from a friend than you are an advert commissioned by the selling company. Read more
It’s that time of the year again! Razors all over the world have been dropped, beard oils have been purchased, the sound of facial hair growing has begun. In other words – welcome to Movember! Read more
Starting an ecommerce business in today’s economy is a brave venture indeed. It’s never been easier to start an online business. Contradictory? Let me explain. Read more
There are dozens of other video marketing stats I could reel off. But rather than try to sell you on video marketing, I’m going to assume you already know you should be doing it. Trouble is, just knowing you should be doing something often isn’t enough. Read more
Does the thought of approaching holidays overwhelm you? Does your strategy mean ignoring this glaring fact and hope for a miracle? You are a small business owner and you know the importance of mainlining your social media presence at all times. And that includes holidays. Read more
The skill required to set up and run marketing automation software is a clear example of marketing’s ongoing redefinition as a technical sport, rather than just an idea factory. Read more
Following on from my post last week where we discussed reactive marketing and the importance of being ‘on the ball’ with what’s trending so we can ‘market the moment’ in a blink of an eye, this week I want to discuss that other form of operation, which, by definition, can also not be planned for in advance – the emergency campaign. Read more
A good email marketing campaign can deliver more than just sales, done right – an email marketing campaign will give you actionable insights about your subscribers, and while knowing who opens and who doesn’t open your emails is pretty insightful, just because someone opened your newsletter; does not mean they read it fully.