The Top 5 Best Scheduling Tools

scheduling

Are you on Twitter? Are you on Facebook? What about Google+? Instagram? Tumblr? LinkedIn? Pinterest? As a social media marketer you will more than likely be answering yes to all of the above. And that’s not to mention YouTube, Vine, your email campaigns or your blog either.  Read more

9 Excuses That Keep You From Hiring A Business Coach

coach

Have you ever thought about hiring a business coach? If you have, what stopped you from going ahead with this plan? And if you haven’t, what made you do that? I bet there are bunch of reasons you can come up with right now to convince me why hiring a coach is not an option for you. From things like ‘coaches are only for rich people’, ‘only losers hire coaches’ to ‘you don’t really need a coach’, I have heard it all. And in today’s blog post, I am going to bust these myths (excuses) one by one. Read more

Devising Your LinkedIn Marketing Strategy

linkedin_strategy

LinkedIn is a very niche social network. In fact, even calling it a social network doesn’t feel quite right. It’s a professional network, and it always has been. Whilst it’s not at all hard to see why the likes of Facebook and Twitter have become so immensely popular right across the board – from schoolchildren to their teachers, headmasters, and grandparents – LinkedIn, on the other hand, is something else entirely.  Read more

20 Ways to Repurpose a Blog Post

blog_repurpose

Content, content, content. It’s the modern marketer’s mantra, much the way real estate brokers say “location, location, location”. Trouble is, creating so much content is a lot of work. The model of Every Business As Publisher can stress out almost any small business marketer.  Read more

9 Excuses That Keep You From Getting A Paid Client

excuses

A lot of people want to monetize their blogs, they want to help other people solve a problem that they are really good at solving. They might have the formal training and certification to do this, or the experience of working with others. They might have their own life journey where they overcame this problem themselves and now feel like they must help others. Read more

Is Facebook Advertising Really Worth It?

FB_ads

Your social media campaign almost invariably can be broken down into two distinct categories – your organic efforts, and your bought efforts. The aim of both games is of course first to get more ‘likes’, followers, engagement and connections, and from these to go on to acquire actual conversions in terms of subscribers and of course sales.  Read more

9 Social Media Rules You Should Break

social_media

You’ve heard the metaphor about how social media is like being at a party, right? It’s a good framework to understand a medium that’s both new and completely tied up with human foibles, judgments, and egos. Many social media etiquette rules immediately make more sense when you use the party metaphor, like: Read more