UX Principles to Increase Your Website’s Social Presence

UX_design

Not all websites are created equal. Some grab users within minutes, while others completely flop. The first moments a person enters a website is detrimental are its success. In those pivotal seconds, users have an immediate need and are eager to find a solution, experience features, and interact. If the site doesn’t meet their expectations in these moments, the user is likely gone forever. Read more

11 Essential Marketing Apps for Small Business Owners

marketing_app

Many small business owners have conflicted feelings about marketing. They know they need to be doing it, but all the different types of marketing and approaches to marketing can make it overwhelming.  And then there’s the price. Small business owners are a frugal lot. They have to be. And marketing can be expensive. Marketing mistakes are even more expensive.  Read more