The Email List Building Nemesis: Churn Rate

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There’s a sinkhole in your list building efforts. Nobody talks about it much, but it is definitely there. It’s called “list churn”, “attrition” or “churn rate”. List churn eats up about 25-30% of the average email list every year. Your list growth efforts have to outpace your list’s churn rate. If they don’t, no matter how much list building you do, your email list will stay the same size. It might even get a bit smaller.  Read more

Top 10 Books on Entrepreneurship Every Solopreneur Should Read (In Quotes)

books

You have probably seen a number of ‘best books on entrepreneurship’ lists on the interwebs. This list is a little different. As a modern day entrepreneur or one in the making, this is a list I think your need to read. Being a solopreneur, these books are highly relevant to you. These are the books I have read over and over again. Books that I own and they sit proudly on my bookshelf for everyone to see.  Read more

10 Best Editing Tools for Bloggers

EditingTools

Bloggers have to stick to a strict posting schedule if they want to keep their followers happy and attract new regular visitors at their blogs. However, they cannot publish content just for the sake of offering a new post. Each article has to be perfect; otherwise the comments of the readers will be ruthless.  Read more

Why PreHeader Text Is the Most Neglected Part of An Email

preheader

How many blog posts about email subject lines have you read? 20, 50, 100? They’re a pretty standard topic on just about any email marketing blog. There’s good reason for this: Email subject lines have a huge influence over the success or failure of an email marketing campaign. An email subject line can, in fact, make or break an email’s success. Subject lines are worth talking about.  Read more

Best Practices in Recovering From a Social Media Mistake

SocialMediaMistakes

No matter what career you’re in, there will come a point when you make a mistake. It’s inevitable. You’re only human after all. It might just be a very minor flub that can be quite easily brushed under the proverbial carpet without causing any lasting damage. Or, on the other hand, it could be a major cock up that proves to be either a rather serious embarrassment for your company, or perhaps even end up costing somebody a lot of money. Either way, you should not fear. You can recover, as can any jeopardised reputation of your company.  Read more