Last week Facebook rolled out their latest feature for publishers — Instant Articles. It immediately started a discussion about the future of publishing and social media. Some warn publishers against using them and losing control over their content. Others say this is already happening, so Instant Articles shouldn’t be treated as a threat. I decided to take a look at both sides and see what this is all about. Read more
Being responsive and relevant is always a challenge. But for online publishers, bookstores and magazines it’s extremely important to provide the right offer at the right time to the right people. With Autoresponders 2.0 this task becomes fun and easy, and can help them quickly build a responsive and loyal audience. Find out some strategies to create timely and engaging email programs for your readers.