Can question selection improve your survey results? Check out these stats now!


Surveys are a great way to get information from customers to help you grow your business. They are like a net that catches all this fantastic data if – and only if – we ask the right questions in the right way. What does “right” look like?

We’d like to share the results of our latest study on surveys; in particular, how to create effective questions for your surveys. We think it will round out our recent discussion on surveys (see: Who knew surveys could be so easy!) and give you some solid data to help you get the most out of your customer research this year. So let’s begin!

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