Mentioning personalization and marketing automation in the same breath may at first seem like a paradox — the former describes marketing on a one-to-one basis, while the latter refers to software that helps marketers scale. Read more
All email marketers eventually face the same problem – low subscriber engagement. It’s natural that your readers will lose interest in your messages, especially if you’re sending them the same content regardless of who they are or what they are interested in. If this sounds familiar to you and you’re dealing with decreasing open rates and a shrinking email list, you’ll find your solution in Dynamic Content. If you want to personalize your campaigns and send relevant, unique emails, that’s the answer you’ve been looking for.
I’ve got something I want to share with you. It’s one of the secret keys to deeper relationship with your subscribers. It’s not a very well-kept secret, but still… I don’t want just anyone to overhear it. So I’m going to take you away to a beautiful beach resort — just you and me, the sand and sea, and a lovely tropical breeze. Let’s get started. Read more
It’s 2012, and despite the 143,000 results from last year in Google search with some variation of the title “email is dead,” it in fact is still going strong. Email marketing isn’t going anywhere anytime soon, and neither are some of these sneaky, deceptive, and sometimes outright evil email marketing tactics.
A guest post by Kristi Hines. Read more
We asked our Facebook fans what makes them want to open an email and the two most common answers were a trusted sender and a catchy subject line. While building trust requires continuous effort over time, writing can be improved much quicker. Since I’ve been planning posts on writing good email copy, why not start with subject lines to increase those open rates?! Read more
After reading Chris Brogan’s post Ah The Copy Paste, it made me think about email marketers, and what are the best ways to be personal when marketing to mass audiences. The faults that Chris pointed out are correct. However, there are many ways to be personal while marketing to the masses.
We’re back with more stats! So far, we’ve provided data that shows that Video emails and Confirmed Opt-in improve your campaign results. This time around, we’re demonstrating how personalization can influence results in several different ways.
Though most agree that email personalization is a good thing, there are varying views on how and when to use it. Some encourage you to personalize all your messages, no matter who you are sending it to . There are also voices warning that personalized emails may look like SPAM and end up in junk folders. Read more