Increase Email Opens by 23% with Intelligent Send Time Optimization


Email marketers keep asking themselves this question: what’s the best time to send an email? There are some helpful general answers. In fact, we did research and published an infographic about it. But here’s the best answer. It depends: on your subscribers, your niche, and other factors. If you think this is bad news, think again. It’s great news — and the news just got better. Read more

How To Personalize Your Emails with Dynamic Content #FreebieMonday


All email marketers eventually face the same problem – low subscriber engagement. It’s natural that your readers will lose interest in your messages, especially if you’re sending them the same content regardless of who they are or what they are interested in. If this sounds familiar to you and you’re dealing with decreasing open rates and a shrinking email list, you’ll find your solution in Dynamic Content. If you want to personalize your campaigns and send relevant, unique emails, that’s the answer you’ve been looking for. 
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Why You Need to Get Personal in Email

I’ve got something I want to share with you. It’s one of the secret keys to deeper relationship with your subscribers. It’s not a very well-kept secret, but still… I don’t want just anyone to overhear it. So I’m going to take you away to a beautiful beach resort — just you and me, the sand and sea, and a lovely tropical breeze. Let’s get started. Read more

5 Steps to Creating a Compelling Subject Line

We asked our Facebook fans what makes them want to open an email and the two most common answers were a trusted sender and a catchy subject line. While building trust requires continuous effort over time, writing can be improved much quicker. Since I’ve been planning posts on writing good email copy, why not start with subject lines to increase those open rates?! Read more

Do personalized subject lines improve campaign results?! Check out these stats now!


We’re back with more stats! So far, we’ve provided data that shows that Video emails and Confirmed Opt-in improve your campaign results. This time around, we’re demonstrating how personalization can influence results in several different ways.

Though most agree that email personalization is a good thing, there are varying views on how and when to use it. Some encourage you to personalize all your messages, no matter who you are sending it to . There are also voices warning that personalized emails may look like SPAM and end up in junk folders. Read more