Persuasion and Psychology in Boosting Conversion

People are smart. People are irrational. People are all kinds of things – and even science hasn’t figured us out yet. What is also important to keep in mind is that while internet and technology have changed at a rapid pace, human brain has been pretty much the same for millions of years. And probably will continue to be. Read more

Why Your Email Needs Urgency, NOW!

What would you think if I told you to read this article now, because it would be removed at 23:05 hrs tonight? Because of the power of the email tactic described below, I can only allow myself to share it with a select number of interested readers. After 1.000 pageviews, it is going back into the vault.  Are you already thinking about what is going to be next? Will it be a secret email marketing tactic?  Read more