Get Ready for QR Codes

Unless you’ve been offline for the last couple of months and avoided anything connected with marketing, you must’ve heard of QR (Quick Response) codes. They’re all over Mashable (click to see how they work), New York’s Central Park entertains visitors with them, and Calvin Klein Jeans has decided to replace the “old-school” billboards with scannable codes. Your email marketing can use QR codes to fuel lead generation, too, at no additional cost. Read more