Best practices are a great place to start improving your email campaigns. But sometimes, it’s OK to break those “rules” and best practices. In fact, it’s probably even better. Take email segmentation for example. Let’s look at a few commonly accepted best practices and see why it might be a good idea, profit-wise, to change up the rules. Read more
Have you ever wanted to be like a Santa —not only making presents and wrapping them up, but also delivering them seamlessly and surprising the recipient with the perfect gift? Email is the way to do it. And you’re about to learn how. You’re also about to get a gift from the Email Santa at GetResponse – a special guide with more holiday campaign inspiration, holiday wish templates and some cool graphics! Read more
According to data collected and reported by Mojiva, 97% of moms who own a tablet shopped online using the device last month. 62% use shopping apps, 46% took action after seeing an ad on their mobile, and they spent on average 6.1 hours per day on their smartphone. Their collective buying power is estimated at $24 trillion. That makes us mobile moms an ideal target for savvy email marketers.
The modern model for successful marketing requires that you be present and active via all available communication channels while maintaining close, highly personal relationships with your customers and prospects. Add the requirement for top-quality marketing content, and you’ve got a challenge many fail to meet for a simple reason: lack of time and technology.
The email inbox is a battlefield. Messages fight for our attention; only a few win. The rest fall victim to our impatience, annoyance or lack of interest when we click Bin or Spam. Even if we take prisoners (save emails for later) we usually let them die at the bottom of our inbox.
The Team is back from ad:tech San Francisco, so it’s time for summaries, conclusions and follow-ups. For all of you hungry for news from San Fran, here’s a little video recap by Mick. Read more
Would you ignore a potential customer if you already had permission to email them? Of course not! I’m talking about ignoring disengaged subscribers who frequently constitute more than half of all mailing lists. It’s high time to stop focusing ONLY on aggressive acquisition and look more closely at nurturing and re-engaging subscribers. Read more
2010 is coming to an end and what a busy year it was! Since now is the time for looking back, summarizing, drawing conclusions AND putting together new plans, let’s rewind and take a quick look at the past twelve months.