The email inbox is a battlefield. Messages fight for our attention; only a few win. The rest fall victim to our impatience, annoyance or lack of interest when we click Bin or Spam. Even if we take prisoners (save emails for later) we usually let them die at the bottom of our inbox.
The Team is back from ad:tech San Francisco, so it’s time for summaries, conclusions and follow-ups. For all of you hungry for news from San Fran, here’s a little video recap by Mick. Read more
Would you ignore a potential customer if you already had permission to email them? Of course not! I’m talking about ignoring disengaged subscribers who frequently constitute more than half of all mailing lists. It’s high time to stop focusing ONLY on aggressive acquisition and look more closely at nurturing and re-engaging subscribers. Read more
2010 is coming to an end and what a busy year it was! Since now is the time for looking back, summarizing, drawing conclusions AND putting together new plans, let’s rewind and take a quick look at the past twelve months.
Like it or not, there always comes a time when you need to advertise. Be it by email, newspapers, magazines, online, billboards, whatever channels you think might reach your audience. Then you just buy the media, craft the message and design, and there it is – your ad. What’s worrisome is that ads are usually expensive, but their effectiveness could be improved with some basic planning. So, back to the basics. Read more
Here at GetResponse, we recently launched our advanced segmentation feature, and we already have the use of personalization and dynamic content. So we encourage you to gather as much data as you can on your clients, so you can have the ability to ‘Market to One’. But is there such a thing as too much data?
Do you really want to send the same newsletters to completely different people? Your general messages may appeal to some subscribers, but you’ll get the best results when you send relevant content to specific audience segments. And now you have the right tool to do that in your GetResponse account. It’s called Advanced Segmentation.
We have some great news for our GetResponse users! Next week we’re launching the long-awaited advanced segmentation feature that will help you offer the right products to the right audience at the right time. And now we’re going to give you a sneak peek…
). Check out the video so you can follow his suggestions.