If you want to take your email marketing to the next level, you should implement segmentation if you’re not already doing so. Like any tactic designed to increase success, segmentation requires additional budget and staffing resources. Yet if you take a closer look at your list management, it begs to ask: am I getting the most bang for the buck from segmentation? Read more
Best practices are a great place to start improving your email campaigns. But sometimes, it’s OK to break those “rules” and best practices. In fact, it’s probably even better. Take email segmentation for example. Let’s look at a few commonly accepted best practices and see why it might be a good idea, profit-wise, to change up the rules. Read more
Have you ever wanted to be like a Santa —not only making presents and wrapping them up, but also delivering them seamlessly and surprising the recipient with the perfect gift? Email is the way to do it. And you’re about to learn how. You’re also about to get a gift from the Email Santa at GetResponse – a special guide with more holiday campaign inspiration, holiday wish templates and some cool graphics! Read more
According to data collected and reported by Mojiva, 97% of moms who own a tablet shopped online using the device last month. 62% use shopping apps, 46% took action after seeing an ad on their mobile, and they spent on average 6.1 hours per day on their smartphone. Their collective buying power is estimated at $24 trillion. That makes us mobile moms an ideal target for savvy email marketers.
If your customers are located in different time zones, running time-sensitive promos can be a real pain. Imagine sending a daily deal newsletter to reach all subscribers at 7:00 AM local time. Read more
The modern model for successful marketing requires that you be present and active via all available communication channels while maintaining close, highly personal relationships with your customers and prospects. Add the requirement for top-quality marketing content, and you’ve got a challenge many fail to meet for a simple reason: lack of time and technology.
The email inbox is a battlefield. Messages fight for our attention; only a few win. The rest fall victim to our impatience, annoyance or lack of interest when we click Bin or Spam. Even if we take prisoners (save emails for later) we usually let them die at the bottom of our inbox.
The Team is back from ad:tech San Francisco, so it’s time for summaries, conclusions and follow-ups. For all of you hungry for news from San Fran, here’s a little video recap by Mick. Read more
Would you ignore a potential customer if you already had permission to email them? Of course not! I’m talking about ignoring disengaged subscribers who frequently constitute more than half of all mailing lists. It’s high time to stop focusing ONLY on aggressive acquisition and look more closely at nurturing and re-engaging subscribers. Read more