Like it or not, there always comes a time when you need to advertise. Be it by email, newspapers, magazines, online, billboards, whatever channels you think might reach your audience. Then you just buy the media, craft the message and design, and there it is – your ad. What’s worrisome is that ads are usually expensive, but their effectiveness could be improved with some basic planning. So, back to the basics. Read more
Here at GetResponse, we recently launched our advanced segmentation feature, and we already have the use of personalization and dynamic content. So we encourage you to gather as much data as you can on your clients, so you can have the ability to ‘Market to One’. But is there such a thing as too much data?
Do you really want to send the same newsletters to completely different people? Your general messages may appeal to some subscribers, but you’ll get the best results when you send relevant content to specific audience segments. And now you have the right tool to do that in your GetResponse account. It’s called Advanced Segmentation.