The Top 5 Best Scheduling Tools

scheduling

Are you on Twitter? Are you on Facebook? What about Google+? Instagram? Tumblr? LinkedIn? Pinterest? As a social media marketer you will more than likely be answering yes to all of the above. And that’s not to mention YouTube, Vine, your email campaigns or your blog either.  Read more

17 Affiliate Marketing Twitter Feeds You Should Follow

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Over the weekend I learned that my neighbor wants to become an affiliate marketer. He’s a contractor. Though he earns a good living through his work, he’s been learning WordPress and would like to take a shot at building an affiliate site. It got me thinking. There is an ocean of information available for how to do affiliate marketing, but there are not a lot of affiliate trainers I trust enough to recommend to my neighbor.  Read more

Devising Your LinkedIn Marketing Strategy

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LinkedIn is a very niche social network. In fact, even calling it a social network doesn’t feel quite right. It’s a professional network, and it always has been. Whilst it’s not at all hard to see why the likes of Facebook and Twitter have become so immensely popular right across the board – from schoolchildren to their teachers, headmasters, and grandparents – LinkedIn, on the other hand, is something else entirely.  Read more

Is Facebook Advertising Really Worth It?

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Your social media campaign almost invariably can be broken down into two distinct categories – your organic efforts, and your bought efforts. The aim of both games is of course first to get more ‘likes’, followers, engagement and connections, and from these to go on to acquire actual conversions in terms of subscribers and of course sales.  Read more

9 Social Media Rules You Should Break

social_media

You’ve heard the metaphor about how social media is like being at a party, right? It’s a good framework to understand a medium that’s both new and completely tied up with human foibles, judgments, and egos. Many social media etiquette rules immediately make more sense when you use the party metaphor, like: Read more

A Guide To The New Tools On Tumblr

tumblr

The knee-jerk reaction when presented with a new interface of something that we know and love can often be one of disappointment. Indeed, we sometimes can feel a little let down or even betrayed. Facebook is the most frequent of offenders, and of course, with over 1.25 billion users, it has the biggest clientele to offend. Read more