Ever heard this old adage from real estate: “location, location, location”? Well, social media marketers have their own version of that saying. It’s “engagement, engagement, engagement”. Read more
How do you reach a generation that requires more connection than ever before? Can you twist and shape your marketing to connect? These are questions that should be on every CMO’s mind. But how do they answer them? Read more
As a social media marketer, you are stuck with producing regular content for your blog. The reason that you do this is of course simple – to give your customers a reason to return to your site. You are adding value to the already great services and products that you offer by giving away free information to your loyal following on just about anything and everything to do with your industry. Read more
Have you ever thought about what makes a piece of content go viral? I mean, think about it. Sometimes you spend hours creating content you know is going to do really well only to receive a lukewarm response which leaves you scratching your head. On a different occasion, you see something going viral on social media that is very similar and not even half as good (in your opinion).
Google+ has a reputation for struggling to keep up with the other major social media platforms. However, at the moment it seems to be firmly holding its place. Social Media Examiner’s just published 2015 Social Media Marketing Industry Report ranks Google+ just ahead of YouTube and Pinterest in terms of adoption. It crushes Instagram, and leaves platforms like SlideShare, Vine, and Snapchat in the dust. Read more
Social media marketing is a game of give and take. As a marketer, it might feel like you’re constantly giving – great blog content, witty tweets, alerts to breaking news, special offers, promotions. Indeed, you may even think from time to time that you are giving your very soul to your keen and hungry followers on social media.
There’s never been a better time to be a marketer. We can track almost every click a prospect makes. That means we know pretty much everything our clients or customers do online. We can then add insight to that knowledge by seeing what they say and like through social media, search and ecommerce. Read more
Are you on Twitter? Are you on Facebook? What about Google+? Instagram? Tumblr? LinkedIn? Pinterest? As a social media marketer you will more than likely be answering yes to all of the above. And that’s not to mention YouTube, Vine, your email campaigns or your blog either. Read more