A Guide To The New Tools On Tumblr

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The knee-jerk reaction when presented with a new interface of something that we know and love can often be one of disappointment. Indeed, we sometimes can feel a little let down or even betrayed. Facebook is the most frequent of offenders, and of course, with over 1.25 billion users, it has the biggest clientele to offend. Read more

10 Social Media Marketing Lies And Myths Debunked!

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Folktales, fantasies, fables, falsehoods, fabrications, fictions and fibs – the internet is brimming with many myths and misconceptions on how to worm your way to a meaningful return on investment with your social media marketing campaigns. These fallacies actually manage to travel faster, farther and wider than they do in other industries, simply due to the very medium through which they have evolved – digital communication. Read more

Q&A with Jay Baer: Transcript from our Exclusive Webinar 

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Jay Baer is a marketing consultant,speaker and author of the New York Times bestseller “Youtility”. His recent GetResponse webinar was a big hit! At the end, the audience had great questions. Is organic reach on Facebook still alive? How do you create relevant content? Do companies need to be everywhere in social media? Grab a cup of coffee and enjoy reading his answers to these and many more questions. Read more

How To Measure The Impact Of Your Social Media Campaigns

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Your social media campaign is in full swing, you’re scheduling your posts, active across Twitter, Facebook, Pinterest, Google+, LinkedIn and Instagram, linking regularly to your blog and replying to all of your fans. But, there’s one other thing you need to know – the impact of your efforts. Indeed, without being able to measure just how successful your various campaigns are (and which ones aren’t), you won’t ever be able to improve upon them.  Read more