Social Media Optimization (SMO) is a formal name for something that many brands do at least in part, even if they are not aware they are doing it. In its most basic form, SMO consists of such things as RSS feeds from your blog, a tweet button and Facebook “like” button. You should also be using such things as blog tags and optimized titles and meta descriptions to make your content “discoverable”. Read more
Social sharing is an unstoppable trend in email marketing. Actually, we could risk stating a thesis: email is a social tool, too. Why? Just check out the figures from our latest research on the impact of social sharing, which we unveiled in the infographic Email Marketing + Social Media. When 1+1 Equals More Than 2.
Mack Collier is a social media strategist and popular public speaker. He works with all sizes of companies helping them leverage social media for marketing. His website, MackCollier.com is a popular spot for social media insight. You’ve probably read some of Mack’s posts at sites such as Marketing Profs. Read more
Is communicating via social media different from any other social interaction? What should we keep in mind? How is it different (or is it?) from communicating via other marketing channels? Jim Ducharme and I will be discussing this with other industry experts during a live Focus.com webinar this coming Monday, (details below.) Come join us! Read more
A while ago we decided to perform an experiment and ask our new subscribers to share the GetResponse “Subscribe” landing page on social media. We were pleasantly surprised with the results and want to share our findings with you. Read more
We constantly get new tips on how to expand our mailing lists by attracting new subscribers from social media accounts. However, there are two sides to email-to-social-media integration, and you can engage your subscribers in other channels of communication too.
With the launch of our Facebook sign up form app, we’ve given you some technical info on how to embed a form on your fan page. Successful setup is merely the beginning. How to make it work for you? And how to incorporate it in your list building strategy? Here are a few tips. Read more
If you’ve been longing for an easy way to integrate your GetResponse sign up forms into your Facebook fan page, we’ve just launched an application that will help you get it done in a few easy steps. Now you’ll be able to capture new email addresses and send them straight to your GetResponse campaign. How’s that for social networking! Read more
). Check out the video so you can follow his suggestions.