How To Create An Engaging Brand Narrative On Twitter


Creative non-fiction is one of the most overlooked and, in my opinion, underrated narrative forms in all of literature. One of my favourite ever books is a so-called non-fiction novel by Truman Capote – In Cold Blood. I’m sure you’ve heard of it, and many, no doubt, have read it also, for it is one of the finest pieces of creative journalism to have ever been peeled off the printing press. Read more

7 Marketing Podcasts for a More Productive Commute


We’re in a special time for podcasts. They’ve been around for a long time, hanging out in the corner and biding their time. Waiting to be noticed not as a niche but as a next big thing. Waiting for other content types to have their moments in the spotlight. A few years ago, it was text-based social posts. Then it was all about images. But right now, the podcast is having its “moment.” Read more

How To Get Set Up Buyable Pins On Pinterest


Pinterest has always been the online destination for browsing products, but, up until June of this year, there was no actual purchase option for users. This has meant that, although the site has been evidently useful for Pinners in order to research the products that they might like to buy, actual Pinterest-enabled conversions have not been as spectacular as they might have been Read more

Reactive Marketing: Are You Ready To Market The Moment?


Most of the time, social media marketers are working on a well-defined schedule. Weeks in advance we create content strategies that will slowly unveil a story about our brand or industry over time. The great thing about the way we can do this in 2015 is of course the social media itself. Our networks give us numerous channels through which we can communicate directly with our audiences – and we can do it instantly as well. Read more

3 Ways To Get Your Event Trending On Twitter


Every marketing can really give your brand a boost. Done well, you can suddenly wake up one morning and find that you’ve got thousands upon thousands of new followers across all of your social networks – a gratifying reward for all your extra hard work and efforts. Done poorly, and indeed, all those extra hours, cold calls and sleepless nights will have been in vain. Read more