5 Ways to Use Inmails on LinkedIn to Win Clients


LinkedIn’s inmails are amazing things. They allow you to target anyone on LinkedIn that you’re not connected to with a focused message. Many people think that they need to write an essay or try and sell people on LinkedIn. That won’t work. The objective of LinkedIn is merely to get a meeting or skype call with a target. Then it’s down to you as to whether you can close your deal. Read more

Deciphering Your Most Valuable Social Network With Google Analytics


We’ve all got our personal favourites when it comes to social media. And, as social media marketers, we’ve all got our professional ones, too. Favouritism, however, unfortunately is not usually appropriate in our occupations. And so, even if we would love nothing more than to spend all of our working hours connecting with our fun and engaged fans on Facebook, if this segment of our following isn’t paying the bills, then we’ve got to refocus our efforts and enthusiasms on the segments that are. Read more

4 Rules That Will Help You Turn Complaints Into Gold on Social Media


Social media is tricky. It gives you the opportunity to connect to your customers and nurture relationships with them – and that’s a great thing for brands. But most of all, it gives your customers the power to influence brand behavior by sharing information about it. Which is a great thing too, of course, but makes the job of a social media manager all the more difficult, when the information is not exactly what they’ve been hoping for. Read more

UX Principles to Increase Your Website’s Social Presence


Not all websites are created equal. Some grab users within minutes, while others completely flop. The first moments a person enters a website is detrimental are its success. In those pivotal seconds, users have an immediate need and are eager to find a solution, experience features, and interact. If the site doesn’t meet their expectations in these moments, the user is likely gone forever. Read more

Crafting Differentiation: How To Separate Yourself From The Competition


You may have thought when that light bulb popped up above your head a few months or few years ago that you had finally tapped into something that no one had ever thought of before. However, since you started to do a little research, you have no doubt found that there are already similar companies out there that offer the same sorts of things that you do. Shucks.  Read more