Some marketers have been predicting the death of email since the dawn of social media. Yet it looks like email is here to stay after all – and for good. What really are the differences between the two channels? Which one is more effective? We got some really informed answers to two of our contest questions from renowned email and social media experts: Bill McCloskey of OnlyInfluencers.com and Jay Baer of Convince and Convert. Read more
The marketers working with Oreo cookies really made some big gains via Twitter during Sunday’s Super Bowl! When many of the lights went out just after the second half got underway, Oreo quickly posted a tweet with a photo reminding people that even in the dark, one could still dunk an Oreo. The tweet got a lot of attention and the company continues to bask in the afterglow as analysts keep chewing on it. There’s lots we can learn from this too! Read more
Another successful GetResponse webinar completed – thanks to everyone who attended! Myself and Jim Ducharme talked about the power of email and social combined and if you haven’t been able to join us or want to replay the webinar, here’s – a bit later than usual – the webinar recording. Read more
When it comes to using social media for marketing, it’s more about the listening than it is the talking. It’s been said many times that social media is not a megaphone. The old model of push marketing is being replaced by the pull marketing model which in contrast to most traditional media is an interactive approach.
GetResponse just launched the new generation of social share buttons. Using them is quick and simple. But you’d better watch out — optimizing your email for social sharing takes more than a simple drag ‘n’ drop operation. Read on to find out which strategies maximize the effectiveness of social sharing buttons inside your newsletters.
First, we introduced Social Media Integration. Then we launched Advanced Email Analytics. The next step is quite obvious — here comes Social Share Analytics inside GetResponse! Now we’ve given you tools to take control of the velocity and reach of your email campaigns in social media – all from one dashboard. Read more
There are many ways to boost list growth. One of the most secure and reliable is a well-designed web form — better yet: a web form that’s filled in automatically, so your subscriber-to-be can just click the “Sign In” button. And now we’ve created such a web form inside GetResponse: the Subscribe Via Facebook Web Form.
Chris Brogan is president of Human Business Works and has 12 years in the online marketing and social media world. He’s a best selling author and counts leading brands among his clients. His blog is a top resource for marketing professionals and social media fans. In this interview, Chris shares concise insight on email marketing and social media in general.
Social media platforms start as websites and later develop an app for smartphones, right? Well, maybe that is changing. Today we’re continuing our “Social Savvy Email Marketer” series by talking about Instagram, a social media platform that actually started as an iPhone app then turned into a . . . well, let’s find out. Read more
Most of us are already using Facebook, Twitter or LinkedIn for marketing. But what about other social media sites? Is it worth devoting time to them, too? In our “Social Savvy Email Marketer” series, we’ll take a look at other sites that may complement your email marketing and social media strategy. First on our list, let’s talk Pinterest. Read more