Turn Facebook Fans into Customers

FansIntoCustomers

Content can be a tricky thing to get exactly right and optimized for driving sales. You may well be convinced that you are producing brilliant, informative, and useful content regularly for your website – and according to all those Facebook followers and ‘likes’ you will probably be correct. However, for all the interest you’re managing to generate, you’re still not achieving those conversion rates, which is the whole purpose of your enterprise in the first place. Why is this? Read more

6 Tips On How to Improve Your Social Marketing Routine

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These days, social media is an unrivalled platform on which to direct internet users to your website and your business. The more followers you have across the major social sites  – Facebook, Twitter, G+, LinkedIn, Pinterest – the more traffic you will generate towards your website (provided you are creating regular updates and blogs to keep the content fresh and interesting for your potential customers). You need to be doing this daily. It is, of course, essentially free advertising – the only cost incurred is on your time, and if you follow the 6 tips below, it won’t take you very long at all. Read more

4 Social Media Facts that Marketers Should Know

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There’s no denying the power of social media when it comes to getting a brand’s message out there and most digital marketers these days make some use of it. But are you using social to its full potential? It’s never worth ignoring social, as it does offer a decent ROI, sometimes up to three times the amount spent, if the marketer is savvy. Read more

Twitter GIF’s Are Finally Here!

Graphics Interchange Format (GIF) – the joy of Internet since 1987 has finally worked its way into our Twitter accounts, or has it? In reality what Twitter introduced was mp4′s with embedded HTML5 video tags. Now, most of us don’t really know what that means, but what you need to gather from that info is that these new moving images won’t slow down your feed or take long to load! Read more

40 Little Changes to Your Business Blog (For Big Results)

If you have been blogging for your business for a while without seeing any results, you might be thinking, “blogging just doesn’t work in my industry”, “what’s the point if nobody is reading my blog?”, “maybe I should invest more in paid advertising and try to get leads from other avenues”, “blogging is a waste of my time”, “I don’t know how to blog. I suck at blogging.” Let me tell you that blogging works in almost any industry when done right.

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How to Manage Your Online Reputation with Social Media

Years ago, before the internet, businesses had little to worry about when it came to reputation. If a complaint was made, then a customer could be given a refund, or offered an apology, and pacified relatively easily. They may go away and complain to their friends and the business in question may have lost out on a few customers, but all-in-all, this wasn’t widespread. Read more