UX Principles to Increase Your Website’s Social Presence

UX_design

Not all websites are created equal. Some grab users within minutes, while others completely flop. The first moments a person enters a website is detrimental are its success. In those pivotal seconds, users have an immediate need and are eager to find a solution, experience features, and interact. If the site doesn’t meet their expectations in these moments, the user is likely gone forever. Read more

Crafting Differentiation: How To Separate Yourself From The Competition

campaigns

You may have thought when that light bulb popped up above your head a few months or few years ago that you had finally tapped into something that no one had ever thought of before. However, since you started to do a little research, you have no doubt found that there are already similar companies out there that offer the same sorts of things that you do. Shucks.  Read more

Keeping Up With Your Personal Brand

branding

What do you think of when you hear the word – brand? What about branding? Usually what comes to mind is the visual and ideological package in which we wrap, well… brands (businesses). However, in the dawn of personal trainers, lifestyle coaches, consultants, and gurus, the era of personal branding has risen. Read more