Twitter GIF’s Are Finally Here!

Graphics Interchange Format (GIF) – the joy of Internet since 1987 has finally worked its way into our Twitter accounts, or has it? In reality what Twitter introduced was mp4′s with embedded HTML5 video tags. Now, most of us don’t really know what that means, but what you need to gather from that info is that these new moving images won’t slow down your feed or take long to load! Read more

40 Little Changes to Your Business Blog (For Big Results)

If you have been blogging for your business for a while without seeing any results, you might be thinking, “blogging just doesn’t work in my industry”, “what’s the point if nobody is reading my blog?”, “maybe I should invest more in paid advertising and try to get leads from other avenues”, “blogging is a waste of my time”, “I don’t know how to blog. I suck at blogging.” Let me tell you that blogging works in almost any industry when done right.

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How to Manage Your Online Reputation with Social Media

Years ago, before the internet, businesses had little to worry about when it came to reputation. If a complaint was made, then a customer could be given a refund, or offered an apology, and pacified relatively easily. They may go away and complain to their friends and the business in question may have lost out on a few customers, but all-in-all, this wasn’t widespread. Read more

Your 5-Minute Guide to – LinkedIn Showcase Pages

Recently, LinkedIn launched a new interesting feature called LinkedIn Showcase Pages. It’s an interesting new addition that can help you create an entirely new and unique identity for your individual brands or business units, which you can then market to different target audiences. Although this may sound almost perfect, there are some elements you need to evaluate yourself before you jump right into using Showcase Pages. Let’s take a closer look then. Read more

Twitter Updates You Should Check Out

Not so long ago Facebook introduced updates that significantly changed the way your content was presented to the users, and Twitter is just following the Zuckerberg team’s steps. Prepare yourself for more visuals, completely different layout, and new tweet options that can become an opportunity for your business profile. Intrigued? Read on and find out all you need to know. Read more

5 Rules of Responding to Negative Comments in Social Media

I’m sure you’re doing all it takes to bring a smile on your customer’s face. But each and everyone of us has to deal with negative feedback from time to time. When it happens in social media, the situation goes a little tense – all your words are scrutinised by the Internet community and you never know how fast the issue will spread. I want to give you a few useful steps to guide you through any social media communication trouble. Read more

5 Ways to Promote Your Business on LinkedIn

LinkedIn is the most popular global service focused on professional networking and business promotion. It gives you a variety of ways to promote your company: by building a network of contacts, creating a company profile, participating in discussions on your own or others’ discussion groups or publishing your own articles (coming soon!). How to use all these possibilities to improve your brand’s presence on social media? That’s what you’re about to find out. Read more