I guess I don’t have to say this, but just to make sure – I will: social media is a web place to be for a business these days. Here’s a number of free, easy-to-use web tools that will save your day around the social: manage content, target adequate audiences, measure the effects of your activity and gather the important data you need to plan further activities. Read more
U.S. Democrats and Republicans may disagree about President Obama’s politics, but there’s one thing we can all agree on: when it comes to today’s social Web, the Obama administration totally gets it. Let’s pick apart the social media campaign the White House has planned for this week and see what we can learn… Read more
Facebook EdgeRank – the magic power that chooses for you what content appears in your newsfeed. Every now and then, Mr Zuckerberg & Co. like to change this and that in their idea which posts should be displayed and which shouldn’t. What the latest changes mean for your company and social media activity? Here’s our short guide and become master of getting attention on Facebook. Read more
Social media is like a cocktail party – before you talk to somebody or they talk to you, they only see how you look. These simple steps will give your social media profiles a professional look and encourage new conversations. Read more
Meanwhile on Google+? Not anymore! Many of you must have seen jokes about Google Plus relating to its low popularity. Why use G+ if nobody’s there? Let me disabuse you of this mistake. Social-wise marketers have already noticed the potential in Google’s social networks and their powerful broadcasting tools. Read more
Social web offers a range of places where you may find your clients and share your content. One of them is Twitter, with more than 500 million users around the world and over 140 million in the USA. Think of 84% of B2B marketers using Twitter - there’s no doubt getting a share from this pie is worth the effort. Read more
The world has become a smaller place, with technology connecting everyone around the world. Businesses are flocking to email marketing as an inexpensive (and highly profitable) way to reach outside their geographical area with product offers. So how can you stand out in the crowd? It’s easier than you think. Social media has become a must-have for email marketers.
As emails go mobile, your customers can read them any time and place they wish. This is why you should put desktop thinking aside and follow your customers’ lead by expanding the campaigns with mobile-friendly designs, social networking websites and innovative technologies. Don’t know where to start? The easiest way to reach your customers is to think the way they think and act the way they act.
E-mail is a great way to stay in touch with your audience. In a multi-channel world, it does pay to extend those contacts beyond e-mail and interact with them on social channels as well. This poses a challenge: How do I use my current email relationship to connect on social? In short: How to gain more social juice, more Fans and Followers via email? Read more