Movember Campaign: How to Grow a Successful Marketing ‘Stache

Marketing_stache

We’ve all heard of it, November + Mustache = Movember. We’ve also learned to laugh, appreciate, and take part in the great month of ‘stache cultivating. But as a marketer, have you learned a lesson or two how a simple cause campaign can help your business grow? This cause uses social media and word of mouth in a genius way! That’s why it is important for you to take a moment to focus on why the Movember Campaign is a brilliant example of online marketing. Read more

How to Build Genuine Social Media Conversations

social_media

Social media has opened up a plethora of new ways to build meaningful relationships with your fans and followers. From sharing blog posts to posting behind-the-scenes videos, your fans are able to start to conceive the ‘human side’ of your company, rather than being simply a faceless brand from which they purchase products and/or services.  Read more

17 Ways to Create Content that Drives Engagement on Facebook

engagement

Your ideal client and customer is on Facebook – that is true for most businesses. Yes, your fans and non-fans, they are already spending time on Facebook. They use it for personal reasons. They spend time following what their real life friends and family are up to, clicking on ads, engaging in groups and following business they buy from. And if you capture their attention, these people can be a big help spread the word about your brand.  Read more

Optimizing Your Content for Facebook, LinkedIn, and Twitter

Optimization_feat

When it comes to social media marketing, there’s a lot of balls that you have to keep juggling to keep all of your followers engaged across all of your different platforms. Indeed, this is very much because the users of each generally expect very different things from their different social networks, and understanding what’s appropriate for one and not for another is key to continuing to reach as many of them as possible. Read more

Klout Me In: Why You Need to Know Your Score

klout

As influencers, online marketers, and people who count all the engagement that comes in – we need to remember that we also need to know where we as people (or a business) stand. Most marketers and businesses focus on analytics, not really looking at what could jumpstart their campaigns, what content is worthy of re-sharing (and remember, recycling is good!), and which people are worthy a follow. So, where does one start? Klout. Read more