How To Measure The Impact Of Your Social Media Campaigns

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Your social media campaign is in full swing, you’re scheduling your posts, active across Twitter, Facebook, Pinterest, Google+, LinkedIn and Instagram, linking regularly to your blog and replying to all of your fans. But, there’s one other thing you need to know – the impact of your efforts. Indeed, without being able to measure just how successful your various campaigns are (and which ones aren’t), you won’t ever be able to improve upon them.  Read more

Content Marketing Monday: Why Social Media is Content Marketing

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Or is it? Last week we talked about how you can implement content marketing in a B2B and a B2C environment. But what do you do with all those content marketing campaigns? Do they magically gain you sure customers? They don’t. You need to flip your content marketing coin and see that the other side of it is social media. But don’t get them confused, they are not the same thing! Read more

30 Things You Must Do On Twitter For Outrageous Success In 2015 

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Do you use Twitter for business? Or, do you feel totally intimidated by it? For some people discovering Twitter is like finding a new candy store. There is an endless supply of people to follow, to read their updates and discover what is happening in their lives. To make a connection and remain in touch – it’s all very exciting and frankly you don’t understand why people make such a big deal out of it. I will help you take the mystery and the overwhelm out of Twitter so that you can have an effective, highly profitable Twitter strategy in 2015. And you don’t have to spend big bucks to outsource this. Read more

30 Things To Do On Facebook To Skyrocket Your Business In The New Year

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Did you use Facebook for business this year? Are you planning to start this new year? Perhaps you have a business page but it hasn’t gotten any traction so far. Maybe you are scared by how things change constantly and you are not sure if you are able to keep up with all the changes. Today is your lucky day, I will walk you through what you need to do in order to have a successful Facebook business page in 2015. Read more

Pinterest Power Tips to Turn Your Content Pro

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It’s only taken 4 years, but Pinterest now tops 70 million users, knocking Twitter off the top spot to become the fastest growing social network on the web. The gloriously aesthetic site design certainly drives sales – a study by RichRelevance found that Pinterest shoppers spend an average of $169, compared to Facebook at $95 and Twitter $70 – making it arguably the most important social network platform on which you should be marketing your products.   Read more

Movember Campaign: How to Grow a Successful Marketing ‘Stache

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We’ve all heard of it, November + Mustache = Movember. We’ve also learned to laugh, appreciate, and take part in the great month of ‘stache cultivating. But as a marketer, have you learned a lesson or two how a simple cause campaign can help your business grow? This cause uses social media and word of mouth in a genius way! That’s why it is important for you to take a moment to focus on why the Movember Campaign is a brilliant example of online marketing. Read more

How to Build Genuine Social Media Conversations

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Social media has opened up a plethora of new ways to build meaningful relationships with your fans and followers. From sharing blog posts to posting behind-the-scenes videos, your fans are able to start to conceive the ‘human side’ of your company, rather than being simply a faceless brand from which they purchase products and/or services.  Read more