Marketing Automation, Now Within Reach

The modern model for successful marketing requires that you be present and active via all available communication channels while maintaining close, highly personal relationships with your customers and prospects. Add the requirement for top-quality marketing content, and you’ve got a challenge many fail to meet for a simple reason: lack of time and technology.

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Setting the course for 2012–Multi-channel Marketing

Analyzing which direction online marketing is heading is not easy this year: social, mobile, online, offline – so many tendencies, dimensions, audiences and means of influence. That’s why integrating the many available forms of communication with the audience is the greatest challenge for the coming year. And that’s why your new motto should be: integrate and cross channels. Read more