There’s been a lot of buzz around Instagram for some time now. The service reached its peak in 2012 when Facebook paid almost 1 billion dollars to acquire Instagram, at the same time leaving no doubts to anyone whether it had any revenue potential. At that point, it had over 200 million active Instagramers worldwide using the app every month. Given its popularity, especially amongst the younger generation, let’s take a look at its marketing potential. Read more
E-mail is a great way to stay in touch with your audience. In a multi-channel world, it does pay to extend those contacts beyond e-mail and interact with them on social channels as well. This poses a challenge: How do I use my current email relationship to connect on social? In short: How to gain more social juice, more Fans and Followers via email? Read more
Social media keeps evolving dynamically – sometimes it’s hard to keep track of all the changes! The way the email-social relationship develops is equally dynamic. And from what we’re seeing, it’s definitely for the better. We’ve just updated our research from last year that shows even better results of email-social integration. On this occasion, we’ve put together a free special report and an infographic – read on to grab them both. Read more
No one likes talking to a wall. And yet, that’s basically what happens when you send an email and don’t encourage people to talk back or continue the conversation elsewhere. You send the email and the conversation just ends there… in the inbox. That’s no good for anybody, because as so many businesses have learned, a more engaged customer is one who will buy more and refer you to other people. Read more
The marketers working with Oreo cookies really made some big gains via Twitter during Sunday’s Super Bowl! When many of the lights went out just after the second half got underway, Oreo quickly posted a tweet with a photo reminding people that even in the dark, one could still dunk an Oreo. The tweet got a lot of attention and the company continues to bask in the afterglow as analysts keep chewing on it. There’s lots we can learn from this too! Read more
Another successful GetResponse webinar completed – thanks to everyone who attended! Myself and Jim Ducharme talked about the power of email and social combined and if you haven’t been able to join us or want to replay the webinar, here’s – a bit later than usual – the webinar recording. Read more
GetResponse just launched the new generation of social share buttons. Using them is quick and simple. But you’d better watch out — optimizing your email for social sharing takes more than a simple drag ‘n’ drop operation. Read on to find out which strategies maximize the effectiveness of social sharing buttons inside your newsletters.
First, we introduced Social Media Integration. Then we launched Advanced Email Analytics. The next step is quite obvious — here comes Social Share Analytics inside GetResponse! Now we’ve given you tools to take control of the velocity and reach of your email campaigns in social media – all from one dashboard. Read more
Social sharing is an unstoppable trend in email marketing. Actually, we could risk stating a thesis: email is a social tool, too. Why? Just check out the figures from our latest research on the impact of social sharing, which we unveiled in the infographic Email Marketing + Social Media. When 1+1 Equals More Than 2.