Don’t Be Mistaken For A Spammer: Deliverability Part V


We already covered the most important matters about lists, so lets move on to content. I would like to point out here that content and list quality can be looked at as closely related subjects, as high quality content can improve your relations and engagement rates the same way bad content can put your subscribers off and make them unsubscribe, ignore, or even mark your messages as spam. Read more

Canada’s New Anti-Spam Act: What You Need to Know

On July 1st, 2014 we’re going to see a dramatic change when it comes to sending out emails to Canadian IP’s. That’s right, it is the inevitable coming of CASL (Canada’s Anti-Spam Act). Most businesses that advertise, sell, or get customers through emails are at the edge of their seats screaming bloody Mary. However, if you know your facts, you can prepare and calmly await the day that changes all.

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4 Deceptive Email Subject Lines That Will Kill Your Business

A few days ago I had a meeting with our Compliance team, and we studied Subject lines of GetResponse users who didn’t play by the book. Today I’d like to share with you some of these “brilliant” ideas for Subject lines that are guaranteed to kill your reputation, your deliverability and your email marketing account.

So let’s look at some of the offenders… Read more

6 Tips to Avoid Your Subscriber’s Spam Folder

Did you know that almost 800 tests are run on each email to determine if they are spam? It’s almost a miracle that most, if not all, email misses the spam folder. Of course, they do say, “Don’t worry too much about specific rules within SpamAssassin. The rules catch spam. If your email isn’t spam, you shouldn’t be matching the rules. Even if you do hit an occasional rule, unless your email actually is spam, it shouldn’t score high enough to be a problem.” Read more