On July 1st, 2014 we’re going to see a dramatic change when it comes to sending out emails to Canadian IP’s. That’s right, it is the inevitable coming of CASL (Canada’s Anti-Spam Act). Most businesses that advertise, sell, or get customers through emails are at the edge of their seats screaming bloody Mary. However, if you know your facts, you can prepare and calmly await the day that changes all.
A few days ago I had a meeting with our Compliance team, and we studied Subject lines of GetResponse users who didn’t play by the book. Today I’d like to share with you some of these “brilliant” ideas for Subject lines that are guaranteed to kill your reputation, your deliverability and your email marketing account.
So let’s look at some of the offenders… Read more
Did you know that almost 800 tests are run on each email to determine if they are spam? It’s almost a miracle that most, if not all, email misses the spam folder. Of course, they do say, “Don’t worry too much about specific rules within SpamAssassin. The rules catch spam. If your email isn’t spam, you shouldn’t be matching the rules. Even if you do hit an occasional rule, unless your email actually is spam, it shouldn’t score high enough to be a problem.” Read more
According to research by MarketingSherpa, one out of every six emails never reaches the intended recipient, because it is blocked mistakenly by a spam filter. And according to Visualize.Yahoo, the spam filters in Yahoo! Mail put a halt to four out of five emails during their email verification process.
The blogosphere is a gigantic, endless conversation, taking place all across the globe. At GetResponse, we’re committed to being part of that conversation. Read more
Nowadays, one can easily purchase a database with over a million email addresses for about $300. What next? Just upload your list using an existing or new email marketing account, send the offer to these “fresh” leads and wait for the great results? Actually, NO, this isn’t the way it works.
Spam complaints are every marketer’s worst nightmare. If you want to know who’s responsible for routing your messages to junk folders and what Hollywood has to do with spam filters, today’s blog post was crafted just for you!
There are still email marketers who view the unsubscribe link as necessary, but a totally scary part of email marketing. They want to keep it as far away from their readers as possible. They use old tricks like putting 50 spaces at the end of the email, or changing the background to match the font color. Read more