Welcome back! If you read our first installment then you know split testing works and what it can do for your email marketing results. Remember, it’s totally up to you how and when you use it. BUT…if you’d like a few suggestions and examples of what to split test and why, then let’s dive in! Read more
Tag Archives: splittest
If You Want To Send the Best – Split Test!
According to our 2010 Email Marketing Trends, only 25.9% of respondents plan to use split testing to reduce the negative impact of inbox clutter. Now we know they don’t speak for you, but that metric worried us. So we decided to try and boost the numbers with a little more information! Read more

