A few days ago I had a meeting with our Compliance team, and we studied Subject lines of GetResponse users who didn’t play by the book. Today I’d like to share with you some of these “brilliant” ideas for Subject lines that are guaranteed to kill your reputation, your deliverability and your email marketing account.
So let’s look at some of the offenders… Read more
How important is your subject line for email success? It’s one of the key elements that can boost (or doom) your results. And every marketer knows how difficult it can be to stand out in the crowd. So now we’re giving you a new, super-simple tool to help you become outstanding, memorable and tempting: Unicode Symbols for your subject lines.
Imagine for a moment that you are scanning your inbox one Friday afternoon and you see an email with the following subject line: Open this email for FREE BEER! You are a beer drinker (and it’s Friday afternoon) so you immediately stop what you are doing, tune out everything else in the world around you, and open the email.
We collected some great questions in our recent contest and Jim Ducharme has already asked a few of the to the Experts at the MarketingSherpa Email Summit. This time he talked to Justin Bridegan, Senior Marketing Manager at MECLABS, about creating a compelling subject line. Read more
Are you ready with your Santa Emails? Some email marketers already posted their gift guides, but is it too early? To help you prepare for this year’s Christmas shopping fever, we’ve created a blog post series to guide you through each step and show you how to promote your business during this time in the year. To help you remember the advice, we used a “Christmas gift” theme. Let’s start with… preparing the contents. Read more
Does your campaign need a little fresh air before the summer comes? But June’s round the corner, budget dollars are scarce, and you’re in an inspiration void. Solution? Start with the subject line! It’s at the forefront of your campaign and can make it skyrocket – or sink. It’s the easiest to modify, update and test. But at the same time, it’s tough to make it really stand out and attract. What are the recent trends in making emails stand out in a crowded inbox?
We often have people asking what are the most important elements of effective email newsletter design. On May 9th at 2 PM EDT, join us for the answer when we welcome Tamara Gielen of Plan to Engage, for a live webinar on the elements of a successful email campaign! Read more
Halloween is just ‘round the corner, so we wanted to show you a few email monsters (ear-splitting scream) that have visited our inboxes. And although Halloween is all in fun, these howling blunders are best avoided altogether – in these cases, it’s always a trick and never a treat. Read more
We asked our Facebook fans what makes them want to open an email and the two most common answers were a trusted sender and a catchy subject line. While building trust requires continuous effort over time, writing can be improved much quicker. Since I’ve been planning posts on writing good email copy, why not start with subject lines to increase those open rates?! Read more