Even if a PC is a shared device, it’s not often that you have a whole group of people crowded around it all reading email at one time. After all, PC stands for “Personal Computer” and even in an office environment, most people consider their desktop to be personal space. Try reading over someone’s shoulder sometime if you don’t believe me. Read more
The email inbox is a battlefield. Messages fight for our attention; only a few win. The rest fall victim to our impatience, annoyance or lack of interest when we click Bin or Spam. Even if we take prisoners (save emails for later) we usually let them die at the bottom of our inbox.
Now let’s move to the practical side of re-engagement campaigns. Depending on your business niche, you might try different means to win back your subscribers’ attention, but the process is often the same.
Would you ignore a potential customer if you already had permission to email them? Of course not! I’m talking about ignoring disengaged subscribers who frequently constitute more than half of all mailing lists. It’s high time to stop focusing ONLY on aggressive acquisition and look more closely at nurturing and re-engaging subscribers. Read more
Email targeting and audience segmentation is becoming mission-critical to winning the “inbox wars”! And consumers are certainly becoming more receptive to personalization and most forms of targeting, thanks in part to the Behavioral Targeting Standards Consortium. But what about YOU?!