Think about the number of blog you read on a favourite topic of yours. Let’s say you are a fan of yoga. How many blogs can you find on this particular topic? Thousands? How many good ones can you find? Hundred? How many do you read? Read more
Do you have the right personality for email marketing? Maybe you feel you need to be more creative. Or more analytical. Or need better people skills. Stop worrying! You don’t need a new personality. You can develop an email marketing style that fits your real personality, shows off your strengths, and puts money in your pocket. Here’s how.
There’s no denying the power of social media when it comes to getting a brand’s message out there and most digital marketers these days make some use of it. But are you using social to its full potential? It’s never worth ignoring social, as it does offer a decent ROI, sometimes up to three times the amount spent, if the marketer is savvy. Read more
If it looks like a duck, quacks likes a duck, and swims like a duck — it’s probably a duck. And that’s how spam filters analyze incoming emails. So to avoid spam folders, the solution is clear: don’t let your emails look or sound like spam. Our infographic is a quick checklist of email elements that need special attention.
Ask any website owner to pinpoint one webpage that is hardest to write and you will hear the same answer, over and over again. The about page. There is something about writing an about page that makes most people break out in hives. We find this as challenging as writing a personal ad and we all know what can joy that can be. Read more
Do you know how many subscribers actually read the content and click on the links in your messages? Constant CTR analysis will help you optimize your email marketing efforts and generate higher profit. Check out these 5 rules for engaging your subscribers and increasing the efficiency of your campaigns. Read more
Email is still one of the most effective methods of reaching a targeted audience, whether you’re trying to sell products and services, build relationships, deliver info products, and more. Regardless of the direction that online media takes us and with the birth of a new, younger generation, email is always relevant and we will always need it for the near future. Our relationship with email is quite peculiar, in that it’s a possession that is guarded as private and personal space. There’s a lot of trust placed on messages we permit there. Through navigating this circle of trust, consumers are driven to spend billions yearly on businesses that offer value. Read more
Everybody knows the importance of building an email list. Without an email list, you don’t have a business.
If you build your audience on any social media platform, you are at their mercy. They can change the rules any time, put new restrictions in place, or even ban you from accessing your own data. With email though, you are in control. You get to contact your people any time you want, as many times as you want. You own your list. Nobody can make you do anything you don’t want or take it away from you. Read more
A/B testing is a simple enough concept but one that doesn’t quite get the traction that it deserves. Knowledgeable marketers and designers will utilize this practice as it provides valuable insights into visitor behavior and it can lead to an increase in conversion rates. Read more
A single mishap can destroy a business relationship. Maybe you’ve used many marketing channels to establish, maintain, and nurture long-term relationships with customers and leads – almost on a one-to-one basis. But that single miscommunication can completely destroy your marketing efforts. How? It often happens when customer service emails are mishandled. Our latest infographic provides best practices for building your company’s reputation and demonstrating reliability even in crisis situations. Read more