Everything You Need to Know to Spy on Your Competition

spying

Nobody has to tell you how competitive online marketing is. I’m sure you already know. You need every edge you can get. And while I definitely do not endorse evil tactics (negative SEO, stealing content, and all the other unbelievably nefarious stuff that goes on), I don’t recommend you ignore your competitors, either.  Read more

A 20-Point Checklist to Making Guest Blogging a Big Success

guest

The thought of guest blogging brings up two distinct sets of emotions in people. One, it sounds super exciting. Seriously, what could be more motivating than seeing your name on the leading blogs in your industry? You get inspired by it. You know you’ll be putting your names in front of hundreds and thousands of people and make a far bigger impact than you can on your own. When can you get started? Read more

Staying Ahead: The Future Of Link Building

seo

SEO is a hard game that’s getting harder all the time? Do you remember the good old days when you’d just cram as many keywords into your blog posts and be done with it? Well, I’m sure you do remember those days, though I hope you weren’t actually one of those very naughty individuals who partook in such questionable practices.  Read more

Top 10 Books on Persuasion Every Solopreneur Should Read

books

When it comes to influencing others and making a bigger impact, most people are truly sceptical. They don’t think they have it in themselves to persuade others. They are also in awe of others who seem to be naturally persuasive. Well, I won’t argue that some people are born persuasive, but it is also possible to learn the art and science of influence. You, too can become a master of getting people to sit up and take notice of you and your ideas. All you need is a nudge in the right direction. Read more

20 Action Items for a Successful Email Marketing Campaign

email_campaign

Email marketing is an effective way to engage your contacts and promote your business. You can send offers to people who have subscribed to your email list in real-time. Emails involve no expensive overheads, saving both paper and postage. Better yet, you can monitor whether or not the recipients of your email actually open, read, and act on it. Email continues to be an important marketing channel for many businesses. Read more