A Gut-Wrenching Groupon Blunder You Must Avoid

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Maybe you’ve heard about Groupon disasters. For example, an ad delivers an overwhelming flood of new customers but results in a net loss. That’s the gut-wrenching part. On the other hand, new people learn about your business. But your ad may attract only cherry-pickers — people who grab your great deal but never come back for more. So is Groupon worthwhile? As you’re about to find out, there’s a smarter play — and it’s an easy one. Read more

How to Promote a New Product Using Email Marketing

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You’re excited about your new product or service. But a question creeps into the back of your mind. Will it sell? If it does, you’re a genius. If not, well… Fortunately, you’ve embraced email — the most profitable form of marketing — and that gives you a head start. Today’s post covers all the basics you need to get your product launch off to a great start. Read more

The 3 Most Effective Emails Most Marketers Aren’t Sending

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At AppSumo we’ve sent more than 100,000,000 emails in the past 4 years—generating over 8 figures in total revenue. In those four years, we’ve found specific emails that make our business more profitable and our customers happier. Today I will show you three specific emails you can add to your existing campaigns (along with the exact text) so you can use them for yourself.  Read more

The Definitive Guide to Blog Commenting

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When was the last time you commented on a blog post? Yesterday…a week ago? A month ago? Despite all you have to do, you might want to squeeze in even 20 minutes a week to write a few good blog comments. Done right, they can get you more results than just adding a few more tweets to your Twitter feed.  Read more

How to Become an Affiliate Marketing Superhero #Infographic

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Affiliate marketing has become one of the top online business opportunities. It is cost effective, and the income can be mind-blowing. Forrester Research predicts that affiliate marketing spending will top $4.1 billion in 2014. But online marketers sometimes overlook this model. Why? Because it takes effort to get the gist of it, and this creates an opportunity for you. Our infographic will help you become an affiliate marketing superhero.  Read more

25 Productivity Hacks for Email Marketers

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Managing an email program is no small task, even if you’re a pro. Depending on whether you’re working for a large or small company (or yourself) you may have designers, writers, directors, customer service, and a dozen other things to manage. Or, if your shop is small, you may get to wear all those hats.  Read more