Movember Campaign: How to Grow a Successful Marketing ‘Stache

Marketing_stache

We’ve all heard of it, November + Mustache = Movember. We’ve also learned to laugh, appreciate, and take part in the great month of ‘stache cultivating. But as a marketer, have you learned a lesson or two how a simple cause campaign can help your business grow? This cause uses social media and word of mouth in a genius way! That’s why it is important for you to take a moment to focus on why the Movember Campaign is a brilliant example of online marketing. Read more

5 Things Your Sales Page Must Do To Convert Like Crazy 

conversion

It takes a long time to write a sales page. It takes an excruciatingly long time to write a sales page if you don’t know what you are doing, and hoping for a miracle when you hit publish. Let’s get something straight. You are not a copywriter – I get it. You are a small business owner (a coach, consultant, trainer, artist, designer, web developer, or someone who sells physical products). Read more

A Gut-Wrenching Groupon Blunder You Must Avoid

groupon

Maybe you’ve heard about Groupon disasters. For example, an ad delivers an overwhelming flood of new customers but results in a net loss. That’s the gut-wrenching part. On the other hand, new people learn about your business. But your ad may attract only cherry-pickers — people who grab your great deal but never come back for more. So is Groupon worthwhile? As you’re about to find out, there’s a smarter play — and it’s an easy one. Read more

How to Promote a New Product Using Email Marketing

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You’re excited about your new product or service. But a question creeps into the back of your mind. Will it sell? If it does, you’re a genius. If not, well… Fortunately, you’ve embraced email — the most profitable form of marketing — and that gives you a head start. Today’s post covers all the basics you need to get your product launch off to a great start. Read more