In email marketing we are always talking about conversion, experience, making smart use of data and testing. But have you ever thought about how your emails reflect on the image a recipient has of your company? Let’s look at the branding effects of the email channel. Read more
Affiliate marketing has become one of the top online business opportunities. It is cost effective, and the income can be mind-blowing. Forrester Research predicts that affiliate marketing spending will top $4.1 billion in 2014. But online marketers sometimes overlook this model. Why? Because it takes effort to get the gist of it, and this creates an opportunity for you. Our infographic will help you become an affiliate marketing superhero. Read more
Managing an email program is no small task, even if you’re a pro. Depending on whether you’re working for a large or small company (or yourself) you may have designers, writers, directors, customer service, and a dozen other things to manage. Or, if your shop is small, you may get to wear all those hats. Read more
Sometimes there are various thoughts that go through our head when we think of guest blogging, like: “Guest blogging doesn’t work anymore,” “Guest blogging is a huge waste of time,” “I tried publishing on other blogs before but I never got a response,” “I guest posted on a leading blog but it resulted in only a handful of subscribers,” “Guest posting? I don’t even know where to publish or even get started. It all seems so complicated.” Do any of these statements resonate with you? Read more
Think about the number of blog you read on a favourite topic of yours. Let’s say you are a fan of yoga. How many blogs can you find on this particular topic? Thousands? How many good ones can you find? Hundred? How many do you read? Read more
Do you have the right personality for email marketing? Maybe you feel you need to be more creative. Or more analytical. Or need better people skills. Stop worrying! You don’t need a new personality. You can develop an email marketing style that fits your real personality, shows off your strengths, and puts money in your pocket. Here’s how.
There’s no denying the power of social media when it comes to getting a brand’s message out there and most digital marketers these days make some use of it. But are you using social to its full potential? It’s never worth ignoring social, as it does offer a decent ROI, sometimes up to three times the amount spent, if the marketer is savvy. Read more
If it looks like a duck, quacks likes a duck, and swims like a duck — it’s probably a duck. And that’s how spam filters analyze incoming emails. So to avoid spam folders, the solution is clear: don’t let your emails look or sound like spam. Our infographic is a quick checklist of email elements that need special attention.
Ask any website owner to pinpoint one webpage that is hardest to write and you will hear the same answer, over and over again. The about page. There is something about writing an about page that makes most people break out in hives. We find this as challenging as writing a personal ad and we all know what can joy that can be. Read more
Do you know how many subscribers actually read the content and click on the links in your messages? Constant CTR analysis will help you optimize your email marketing efforts and generate higher profit. Check out these 5 rules for engaging your subscribers and increasing the efficiency of your campaigns. Read more