The #1 Tip for Writing Successful Emails
If you are new to writing email campaigns or if success has eluded you, I’d like to share my #1 tip for writing emails. The best part is that you don’t have to be gifted in order for this to be effective.
The first thing to do is identify your customer. Is this person a man or woman? Age? Education? Location? Marital Status? Children? Why did they sign up to your list? Have they purchased from you yet?
Now, develop your customer in your mind’s eye. Picture them sitting across from you at the kitchen table as you share your news with them.
Write your email to this ONE person. “Speak” your email to John or Jane Doe. Picture how they would react. Would they understand the terminology you are using? Is this something they would be interested in? Why?
Yes, there are many successful “wham, bam, thank you m’am” marketers out there. I’m sure many of them are successful.
But I’ve never been one to go for the one-shot deal. I like to get to know my readers and want them to know me…as a minimum to give them reassurance that I’m a real person with their best interests at heart. They know that I would never recommend products or services unless they were beneficial.
Is this effective? Well, not too long ago I emailed one of my lists about a product that was well-suited to their experience level and interests. The conversion rate at my affiliate site was 45.7%. And this was for a $397 product.
Because of my personal style, I often have people respond to my email campaigns, thinking it is a personal, one-on-one email sent from me to them. People like to do business with people they like.
Try this out for yourself and share your results here!
Debbi Bressler
Email Marketing Specialist
GetResponse
Tags
email marketing, marketing, email, autoresponders
December 19th, 2007 at 1:10 pm
Hi Debbi,
Thanks for the information. This is very essential in marketing generally, I mean the relationship part. It is not just enough to make a sale, but it is also important to develop a personal relationship.
Internet marketing is majorly about doing business with someone you may never have met before and may never even meet, so the developing of a personal relationship is really very important.
I also agree with on the aspect of recommending beneficial products and services. If one fails in this aspect, it may eventually erode whatever personal relationship that has been developed and that means loss of sales eventually.
Once again, thanks.
December 19th, 2007 at 4:49 pm
Hi Willie,
Thanks for taking the time to share your thoughts.
Interestingly, so many online marketers struggle with the revolving door syndrome - subscribers go out as fast as they come in.
It’s so easy to treat people like you’d like to be treated instead of imaging them with dollar signs tattoed to their foreheads.
With everyone thought like you, Willie!
Debbi Bressler