The GetResponse team is fanning out across North America to attend the biggest and best online marketing events. This coming week we’ll be at MarketingSherpa Email Summit in Las Vegas. Last week, I was in Miami (it’s a tough job, but someone has to do it) for the Email Evolution Conference. I had the pleasure of interviewing several email marketing thought leaders. I thought I’d share a few of my favourite videos from the event.
Dela is always provocative in his thinking on email marketing. If there’s one guy in this whole business who keeps the rest of us on our mental toes, it’s him. He’ll challenge any idea and plays the devil’s advocate so well; you swear you can see horns growing out of his head.
In this interview he explains the logic behind what is known as the open reach metric. This is a metric which, according to Dela, will fundamentally change how you do your email marketing.
Jonathan Margulies is a Partner at Winterberry Group and he feels we don’t have the optimum terms to best illustrate what we do and what we want to do with online marketing. You know the term, multi-channel, but is it really accurate? Jonathan doesn’t think so! He believes that the term “omni-channel” or if you prefer “omnichannel” marketing is more fitting. In this video he explains why using better terminology is critical to the marketing industry.
Sundeep Kapur is a marketing thought leader and all around nice guy. What I love about Sundeep is his genuine enthusiasm for helping others understand email marketing and online marketing in general. At his EmailYogi.com blog, Sundeep dispenses wisdom and insight on a daily basis. In this video we talk about the top 3 challenges facing email marketers this year and what you need to do to meet them.
Stephanie Miller, VP of Member Relations DMA, is simply an amazing person. She loves email marketing and is devoted to helping email marketers navigate the rapids of legislation and succeed. The Email Experience Council (part of the DMA) has a lot to offer you if you are an email marketer. In this video, Stephanie lays out what’s in it for you and why you should be involved with the EEC too.
Matt Blumberg, CEO of ReturnPath and Chairman of the Board with the DMA and the perfect guy to ask what are the biggest challenge is in 2013 for email marketers. Funny I should say “biggest” because as it turns out, Matt wanted to talk about something you’ve likely been hearing a lot about lately, “big data.”
John Caldwell runs Red Pill Email and is a go-to guy for people looking for sage advice on email marketing solutions. He’s also an uncompromising voice for email marketing best practices. I asked John about the three most important things one should consider when choosing and email service provider.
Content marketing is a big buzz term in online marketing today, but what’s it all about? I was lucky enough to corner Chris Baggott of Compendium at EEC 13 to talk content marketing, demystify it and offer some tips on how to make it work for your business.
More great videos to come!
Join us next week for more great videos and email marketing insight from the thought leaders at the Marketing Sherpa Email Summit in Las Vegas! The GetResponse team will be there and I’ll have my camera, ready to interview the speakers and attendees and put your questions to them!
I’d love to hear your feedback on our videos and GetResponse.TV! What do you think?