Email Marketing Tips Blog

Stephan Polland at Click Z recently talked about the correlation between email deliverability and being added to your readers’ address books.

Here are a few things you can do to increase address book listing:

1. Put a whitelist request on your subscription and thank you pages. Even better, take screen shots or a video of the process in the most popular email clients, so everyone can follow along.
2. Add whitelisting instructions to your confirmation email page and prominently mention it in your first email which welcomes readers.
3. Your first two or three emails should have a whitelist reminder with a link to the web page with instructions and screen shots.
4. You might even talk about whitelisting in an article, especially if your messages are directed at other marketers. By educating them on the importance of their readers whitelisting them, it points out the need for them to whitelist you!

Debbi Bressler
Email Marketing Specialist
GetResponse

Tags

email marketing, list building

This entry was posted on Friday, January 9th, 2009 at 5:07 pm and is filed under email marketing, list building. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.