• Shannon

    Great reminder for those of us in the trenches of our jobs. We must remember at the end of the day that there is a massive difference between marketers and consumers. We want 2 different things and the question always remains, how can we best marry the 2? Nice post Martin. Keep up the good work!

  • http://twitter.com/martinlieberman Martin Lieberman

    Thanks, Shannon. Glad you liked the blog post! You make a great point that marketers and consumers often want different things. That said, we’re all human, and we all want to connect with other people. If you can treat your customers like people, and provide content that talks WITH them rather than TO them (or down to them), then you’ll create a stronger connection with them and set yourself up for further interactions.

  • http://twitter.com/jvanrijn Jordie van Rijn

    I also have a case When you dont have to start a conversation: When the email just leads directly to the sale. :)

  • Katherine

    I wondered why we don’t get the response we hope for from emails. Thanks for concise tips I can use right now. I will adjust my next email immediately. Thanks!!

  • http://twitter.com/martinlieberman Martin Lieberman

    You’re very welcome, Katherine! Glad you found the tips helpful.

  • http://twitter.com/martinlieberman Martin Lieberman

    That’s a great point, Jordie! Not every email has to lead to a conversation. But the emails that don’t confirm a transaction or promote a special offer, and are your “regular” newsletter type of email, SHOULD provide a bridge to social media or some other channel where your readers can talk with you.

  • http://twitter.com/RybskiRyba Marcin aka Ryba

    Nice article. THX

  • http://twitter.com/martinlieberman Martin Lieberman

    Thank YOU, Marcin. Glad you liked it.