Comments on: Why You Should Choose Confirmed Opt-In

By: Ellen Mogensen

Ellen Mogensen — Tue, 10 Nov 2009 23:38:21 +0000

What you are not telling your list owners here is that 50% of the time people do not circle back to their email and click on the confirmation link. This happens because the person really does not understand about the double opt-in process and thinks that by signing up that they have already been added to your list. Or it happens because they get busy and your confirmation list email gets buried under a bunch of spam, they forget about it, and do not confirm even though they were interested. Immediate double opt-in with graphical anti-bot protection works better because the person signs up and confirms all at the same time.

By: Piotr Krupa

Piotr Krupa — Mon, 09 Nov 2009 14:35:53 +0000

Dear Simon,
We really appreciate your comment. In some respects, we agree, and we were also somewhat surprised at the published stats from last week. But the results are clear.

We analyzed over 700M mails sent from GetResponse Pro accounts and, according to the results, messages sent from accounts using confirmed opt-in returned 71% higher Open Rates and 66% higher Click Rates than unconfirmed opt-in account messages. And it got better! The number of “undeliverable” messages in accounts where users applied confirmed opt-in had 75% fewer bounces* than accounts where users chose the unconfirmed opt-in option. Moreover, in confirmed opt-in accounts, spam complaints were almost 40% lower! ( http://blog.getresponse.com/double-opt-in-improves-campaign-results-check-out-these-stats-now.html)

So, we have to conclude from this large sampling that if customers use confirmed opt-in, they should expect improved deliverability, and higher open and click rates, so their email marketing campaigns should be more effective and more successful.

That’s why we decided to encourage our customers to use confirmed opt-in option in their campaigns.

GetResponse Team

By: Simon Stepsys

Simon Stepsys — Sat, 07 Nov 2009 12:22:55 +0000

I have watched this debate for over 12 years as this is how long I have been full time online marketing.

My view on this, is controversial, I prefer SINGLE opt ins every time.

The reason being is that I have many times over the years wanted to subscribe to more info at a web site or sending a blank email, then all of a sudden I get distracted, my phone goes, or I have to go out, or more often I am multi tasking looking at many web sites with many browsers open as I have TWO big Screens, so if I have to CONFIRM the optin I often forget what it is for or it goes in my spam & I miss, it, or more often that not I miss it all together. As I get over 1000 emails everyday (most are spam)

Now there will be lots of other people like me missing out on my content if they missed my double opt in. I pay a lot of money for my advertising & the last thing that I want is to loose valuable leads.

So these are the reasons why I prefer SINGLE optins

Thank you for letting me share my viewpoint

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By: Email Marketing Tips - Blog GetResponse» Blog Archive » Get rid of bounces and complaints!

Mon, 28 Sep 2009 16:25:25 +0000

[...] Use double opt-in [...]

By: Khondoker Aminul Islam

Khondoker Aminul Islam — Wed, 23 Sep 2009 14:30:38 +0000

Thanks for the tips. It was needed. I can build my email campaign more effectively now.

By: Data Quality

Data Quality — Sat, 19 Sep 2009 18:48:45 +0000

Great points here in this article. Having the person verify their interest makes you know that you are getting a quality reader/customer. I think its worth the extra step to make sure that you are getting quality potential clients.

By: Delton

Delton — Mon, 27 Jul 2009 18:52:31 +0000

I have tried both, double optin and single optin. With single optin I built a list of junk email addresses. I also received a lot of Spam through my responder.

If someone is in such a hurry they can’t take time to click on a link they are too busy to read your mail so it’s best not to have them on your list. Sure it’s great to have thousands on your list but it isn’t worth 2 cents if they don’t open your mail or if the addresses are bogus.

By: Andy

Andy — Mon, 20 Jul 2009 00:01:22 +0000

I would prefer the two options be open so that Marketers can make calculated decision.

In this age people have short temperate in going through process and all that especially online I think I would like to go with un confirnmed optin

By: David King

David King — Thu, 16 Jul 2009 19:26:22 +0000

Great post

Thanks getresponse

David