Comments on: Why You Should Choose Confirmed Opt-In

By: Alejandro Martinez Rey

Alejandro Martinez Rey — Wed, 03 Mar 2010 15:29:18 +0000

Hi! I’m writing from Italy.

We are using both, single and double opt-in, depending of the purpose of our marketing campaigns. Single when we offer a free e-book: if we promise our potential client that he/she will get instant access to our knowledge (e-book of any kind, as in Google PPC advertising generated leads), why disturb them with lots of e-mails and clickthroughs? Instead, when the purpose is registration for an event, or registration for the newsletter list (where nothing is offered for free) our potential client/lead is not expecting an immediat reward, therefore double opt-in reinforces affiliation.

By: Marguerita Hundley

Marguerita Hundley — Fri, 05 Feb 2010 15:09:58 +0000

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By: Jeremy

Jeremy — Fri, 22 Jan 2010 22:14:53 +0000

I would agree double optin is great for lists with ongoing content however there are times when single optin fits the bill. For example, let’s say you offer a free report and in that email you promote another double optin list. Your goal is to use the free report list as a single autoresponder.

In a case like that there is no point to double optin as your goal isn’t to keep contacting that list. Your main list(s) where you will be send ongoing information is where someone would need to perform double optin.

So I hope GR doesn’t remove single optins as they have their place along side double optins.

By: Tina Johnson

Tina Johnson — Fri, 08 Jan 2010 00:32:53 +0000

I would like to thank all those who have posted their comments here. Your individual experience has helped and encouraged me in ways to market my own amazing network marketing product. I wish you a great business building day.

By: Ellen Mogensen

Ellen Mogensen — Tue, 10 Nov 2009 23:38:21 +0000

What you are not telling your list owners here is that 50% of the time people do not circle back to their email and click on the confirmation link. This happens because the person really does not understand about the double opt-in process and thinks that by signing up that they have already been added to your list. Or it happens because they get busy and your confirmation list email gets buried under a bunch of spam, they forget about it, and do not confirm even though they were interested. Immediate double opt-in with graphical anti-bot protection works better because the person signs up and confirms all at the same time.

By: Piotr Krupa

Piotr Krupa — Mon, 09 Nov 2009 14:35:53 +0000

Dear Simon,
We really appreciate your comment. In some respects, we agree, and we were also somewhat surprised at the published stats from last week. But the results are clear.

We analyzed over 700M mails sent from GetResponse Pro accounts and, according to the results, messages sent from accounts using confirmed opt-in returned 71% higher Open Rates and 66% higher Click Rates than unconfirmed opt-in account messages. And it got better! The number of “undeliverable” messages in accounts where users applied confirmed opt-in had 75% fewer bounces* than accounts where users chose the unconfirmed opt-in option. Moreover, in confirmed opt-in accounts, spam complaints were almost 40% lower! ( http://blog.getresponse.com/double-opt-in-improves-campaign-results-check-out-these-stats-now.html)

So, we have to conclude from this large sampling that if customers use confirmed opt-in, they should expect improved deliverability, and higher open and click rates, so their email marketing campaigns should be more effective and more successful.

That’s why we decided to encourage our customers to use confirmed opt-in option in their campaigns.

GetResponse Team

By: Simon Stepsys

Simon Stepsys — Sat, 07 Nov 2009 12:22:55 +0000

I have watched this debate for over 12 years as this is how long I have been full time online marketing.

My view on this, is controversial, I prefer SINGLE opt ins every time.

The reason being is that I have many times over the years wanted to subscribe to more info at a web site or sending a blank email, then all of a sudden I get distracted, my phone goes, or I have to go out, or more often I am multi tasking looking at many web sites with many browsers open as I have TWO big Screens, so if I have to CONFIRM the optin I often forget what it is for or it goes in my spam & I miss, it, or more often that not I miss it all together. As I get over 1000 emails everyday (most are spam)

Now there will be lots of other people like me missing out on my content if they missed my double opt in. I pay a lot of money for my advertising & the last thing that I want is to loose valuable leads.

So these are the reasons why I prefer SINGLE optins

Thank you for letting me share my viewpoint

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By: Email Marketing Tips - Blog GetResponse» Blog Archive » Get rid of bounces and complaints!

Mon, 28 Sep 2009 16:25:25 +0000

[...] Use double opt-in [...]

By: Khondoker Aminul Islam

Khondoker Aminul Islam — Wed, 23 Sep 2009 14:30:38 +0000

Thanks for the tips. It was needed. I can build my email campaign more effectively now.