Is thirteen a good age to start being an email marketer? At GetResponse we are always on the lookout for innovative users of our solution. Today we have the pleasure of interviewing one of our newest clients, who seems to have a bright future in marketing.
Jared and his father Scott recently joined the GetResponse community. With his father’s guidance, Jared has become GetResponse’s youngest member and here they share some insights into this father and son marketing venture.
How did you hear about GetResponse?
Scott: We had just attended a small daily webinar. The topic for the day was building relationships with potential customers, and they discussed a wide variety of things. They spoke about market research, and getting to know what the customers want, about using social media, such as Facebook and Twitter to engage customers, and how this helps to build relationships.
Jared: I listened to people rave about how email marketing had helped them to go from earning a couple hundred dollars a year online, to improving their results to the point they were able to quit their day jobs and work full-time at it.
I googled “email marketing” and soon came across “GetResponse”. “That sounds like what I need”, I remember thinking to myself. So, I clicked on it. As soon as I entered the site, I went to the “Features” page. What I found there really excited me. Everything we had just gone over in the webinar was mentioned on that page… and included in a GetResponse account. Surveys – FREE. Social Media Integration – FREE. Video Marketing, so we could add a face and voice to really connect with our customers – FREE. And the list went on. Right then and there, I knew that GetResponse was going to be our best choice for email marketing.
Jared, as a young marketer, how do you feel email marketing connects with young people in comparison to social?
Jared: As a young person, I spend quite a bit of time connecting with friends on Facebook, Twitter and so on. But when I look at how some are marketing in social media, a lot tends to be overlooked. I know from experience how difficult it can be to keep up with everything everyone is doing on these networks. But if you don’t, you might lose an online friend. So when you relate this to hundreds of companies that are trying to get their messages across, I can see how it would get pretty overwhelming. For someone to be able to keep track of all of their contacts, all of the business pages they “Like” and every person or company they follow, they would have to be at their computer 24/7. It’s just too much.
Email marketing, however, provides the perfect solution. These days, young people tend to text message, use Facebook’s onsite mailing system, and so forth. Other than for “chain-mail” type messages, they rarely check their inboxes, at least in my experience. What email marketing allows us to do is reach them through Facebook mail or add links to our promotions and blog updates on other social media pages, so you’re not in the middle of all the noise and clutter. When businesses have to compete with that, it makes it very difficult to succeed. Therefore, email marketing can be the perfect antidote to a struggling social media marketer.
How do you plan to use email marketing to promote your ventures?
Jared: Email Marketing will help us in a variety of ways. First, it will give us the ability to communicate with a large number of prospects around the globe. With autoresponder messages, we’ll be able to tell our story and provide enough information to show we stand behind our products. In so doing, we’ll be able to gain the trust of potential customers. Once you do that, you can then help them succeed. With email marketing, we can succeed together.
Where would you like to be in 5 years? Do you have any role models in marketing?
Jared: I measure success not just in terms of how much I can earn, but also how much I learn. I’m still really young, so in regards to where I’d like to be in five years, there is no straight answer. As long as I learn a lot along the way, I’ll view the next five years as a huge success. And as far as my financial goals are concerned, I hope to earn enough to fund my college education. I want to attend Babson University, which has been ranked the top entrepreneurial school in the US for years. I know Babson will not be cheap. But, with a lot of hard work, dedication, and some good advice along the way, I know I’ll be able to make it.
Speaking of good advice, there are many people who have helped me reach this point. Aside from Jon Olson, who has taught me so much about social media, brand building, and building relationships with prospects, my favorite marketers have to be Gary Vaynerchuk and Seth Godin. The main reason for this is the fact that they always preach good practices. I believe that all it takes to be successful is the ability to listen to potential prospects, solve their problems, and then repeat. I also know this is no easy task. However, learning from the experts and applying these great ideas sounds like a good plan to me!
Thanks to GetResponse, I now have the ability to act on my ideas and dreams. Our free GetResponse account has given us the opportunity to get a huge head start on our business plan. But I won’t be the only one affected by this. I can also help others earn money online, and that’s a good feeling. I can say right now that GetResponse has earned itself a customer for life.