There’s so much to learn in online marketing. It has a lot of moving parts, with each part being complex enough to fill a life of study. Like design or copywriting. Getting traffic, converting traffic. Business models. Plus a dozen other skills.
Fortunately, you don’t have to be a world-class expert to do well online. You can build and grow a business with online marketing even if you’re a relative beginner.
Take email marketing for example. While you could devote a lifetime of study to say, writing emails or designing landing pages, or marketing automation, you don’t necessarily have to. With the right training program (like this email marketing best practices article), you could get the basics down in a few hours.
Of course, some people have gone way, way beyond the basics. They’ve become world-class experts in a particular niche. They’ve studied specific parts of marketing, including email marketing, so they know their specialty better than almost anyone else.
Here are a few of those people from the email marketing world. I’ve listed them in no particular order, but have tried to group them into somewhat related skill sets. If I’ve missed anyone you think is a world-class email marketing expert, please leave a comment and tell us who they are.
1. Ian Brodie, consultant and email marketing expert
With a career spanning over 25 years, Ian Brodie is one of the most prominent email marketing experts. Ian focuses on helping consultants and coaches learn how to win clients without spending all their time on marketing. He understands the challenges that solo professionals and small firms face, and offers simple, practical strategies that can be easily implemented.
Ian’s approach is all about harnessing the power of expert knowledge and client work to create effective marketing campaigns. His popular “Value-Based Marketing Blueprint” teaches professionals how to generate leads and clients without resorting to pushy sales tactics or becoming an SEO or technical wizard.
Ian’s best-selling book, “Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing,” offers invaluable advice on using email marketing to win clients, build authority, and generate more sales. It is also one of the top 10 email marketing books recommended by GetResponse.
2. Chad S. White, Head of Research, Oracle
Chad S. White is a seasoned email marketing expert with 17 years of experience under his belt. As the author of “Email Marketing Rules: A Step-by-Step Guide to the Best Practices that Power Email Marketing Success” and nearly 4,000 posts on digital marketing, he has served as the lead email marketing researcher at Oracle, Salesforce, ExactTarget, Responsys, Litmus, and the Direct Marketing Association.
Currently the Head of Research at Oracle Marketing Consulting, Chad is dedicated to helping organizations improve their email marketing strategies. Recognized as the No. 1 email marketing expert on Twitter, Chad was awarded the ANA’s 2018 Email Marketer Thought Leader of the Year.
3. Jordie van Rijn, consultant and email marketing expert
Jordie van Rijn is an independent email marketing consultant with over 13 years of hands-on experience. He has worked with A-list brands like AEGON, Unilever, Roche, KLM, and Heineken, helping companies improve their email marketing results.
Jordie offers tailored training, keynote presentations, and conference workshops to share his expertise in the field of online marketing. In addition to providing email marketing consultancy services, Jordie has in-depth knowledge of email vendor selection and various email marketing tools, enabling him to offer impartial advice.
His comprehensive approach to email marketing encompasses everything from conversion optimization and impact assessment to strategy development and planning. Check out his articles on the GetResponse blog!
4. Kath Pay, Founder, Holistic Email Marketing
As the CEO of Holistic Email Marketing, Kath Pay is a leading authority on email marketing. With a career spanning over two decades, she has worked with companies like Econsultancy, Alchemy Worx, and Plan to Engage.
Kath is known for “bringing marketing back into email marketing,” offering cutting-edge tactics and strategies to her clients and followers.Kath is an International Bestselling Author, Award Winner, and Keynote Speaker who has spoken at various industry events. She has also authored the State of Email Marketing report.
Read more on the GetResponse blog:
1. Best newsletter platforms in 2023
5. Dela Quist, CMO, Alchemy Worx
Dela Quist, a Board Member at The Email Factory, is a renowned name in the email marketing industry. With a vast array of skills including copywriting, marketing strategy, email copywriting and email marketing strategy, he has a wealth of experience to share.
As the Chief Marketing Officer at Alchemy Worx, Dela has established himself as one of the most opinionated figures in the field, always providing data-backed insights. His content from Alchemy Worx is a must-read for anyone interested in email marketing, as he consistently offers valuable knowledge and tips.
6. Amy Porterfield, CEO, Amy Porterfield Inc.
Amy Porterfield, the digital course and email list queen, is a powerhouse in the world of online marketing. As the CEO of AmyPorterfield.com, she has become an authority in growing email lists, creating digital courses, and promoting products via webinars.
Her podcast, Online Marketing Made Easy, is a goldmine for entrepreneurs seeking insights on starting and growing their businesses online. With interviews featuring A-list marketing experts, mini masterclasses, and actionable strategies, each episode is designed to help listeners take immediate action on the most crucial strategies for online business success.
Amy’s expertise has guided countless entrepreneurs to build thriving online businesses, and her focus on practical advice and proven strategies make her an essential resource for those looking to make their mark in the digital realm.
7. Dave Chaffey, CEO and Founder, Smart Insight
Dave Chaffey is a digital marketing strategist, author, consultant, keynote speaker, and trainer. As the co-founder of Smart Insights, he has been instrumental in helping 150,000 members from over 100 countries plan, manage, and optimize their digital marketing activities.
With a focus on content marketing, digital analytics, digital marketing, marketing automation, and digital marketing strategy, Dave and his Smart Insights blog provide comprehensive coverage of email marketing and other aspects of online marketing. He has also participated in several GetResponse webinars, sharing his insights on email marketing automation.
8. Ryan Deiss, Founder & CEO, Scalable.co
Ryan Deiss is the Founder and CEO of Scalable.co and DigitalMarketer.com. As a highly respected entrepreneur, author, and investor, Ryan has been praised by Shark Tank star Daymond John as someone “whose companies practically own the internet.”
With a humble beginning in a college dorm room, Ryan’s entrepreneurial journey has led him to create the “Customer Value Optimization” methodology and popularize numerous digital selling strategies that have become staples in modern marketing.
DigitalMarketer, his company, is a leading provider of digital marketing training and certifications, boasting a community of over 15,000 paid members and half a million subscribers. Ryan is also the founder and host of the Traffic & Conversion Summit, the largest digital marketing conversion conference in North America.
9. Chase Dimond, Partner, Structured
Chase Dimond, the self-proclaimed Email Marketing Nerd, is a world-class email marketing expert. As a top eCommerce email marketer, Chase has sent over 1 billion emails, generating over $100 million in email attributable revenue. As the founder of Structured, a top ecommerce email marketing agency, Chase has helped his clients achieve outstanding results with their email marketing campaigns.
Chase’s expertise and experience in the industry have not only made him an invaluable asset to his clients but also a prominent figure in the digital marketing world. Outside of his agency, Chase runs several fast-growing businesses and has amassed a loyal following of over 500,000 subscribers across his social channels and email newsletters.
If you are interested in the latest email marketing trends, Chase is your person.
10. Joanna Wiebe, copywriter, Founder of Copy Hackers
Joanna Wiebe is the original conversion copywriter and creator of Copyhackers. With nearly 15 years of experience, she has helped optimize copy for notable companies like BT, Canva, Glowforge, Intuit, MetaLab, Prezi, SAP, Sprout Social, and VWO.
Renowned for her expertise in email copywriting and conversion, she has been invited to speak at conferences like Mozcon, INBOUND, SearchLove, and CXL Live.
Joanna’s ability to teach the art of email copywriting has garnered her over 70,000 followers from various industries. She has also authored an ebook for GetResponse titled “How to Write Newsletters that Get Opened, Read and Clicked.”
11. Shaun Reynolds, Director, Email Postman
Shaun Reynolds, an Email Marketing Specialist with over 18 years of experience, has demonstrated his prowess across multiple email marketing platforms. Shaun offers unparalleled expertise in email design, HTML, automation, planning, reporting, data segmentation, and more.
As the director of Email-Postman, Shaun is passionate about helping clients build strong email marketing strategies and delivering clear, focused roadmaps for success.
His hands-on experience across various industries has made him a go-to consultant for those looking for email marketing services, whether it’s consultancy, management, or exploring a new email service provider.
12. Paul Airy, email designer and developer
Looking for some design inspiration for your next email marketing campaign?
Paul Airy is an email developer who continuously explores the boundaries of email design, with a particular interest in typography. His experience spans across the fashion and financial sectors, where he has showcased his skills in email design and development.
Paul has spoken at the Email Design Conference and regularly publishes an email newsletter called Type E:, focusing on typography in email. If you are interested in email design, check out his book, “A Type of Email“.
13. Noah Kagan, CEO, AppSumo
Noah Kagan, the list-building guru, is well-known as the Chief Sumo at AppSumo. With years of experience in the email marketing sphere, Noah has become a maestro in list building, and it shows in his development of exceptional list building plugins. If you’re looking to learn from the best, Noah’s newsletter is a treasure trove of information.
Noah’s social media presence, particularly on Twitter, touches upon marketing, solopreneurs, and entrepreneurship, providing nuggets of wisdom for his followers. Noah’s YouTube channel is another valuable resource that budding entrepreneurs shouldn’t miss, as he regularly shares money-making ideas and tips.
14. Jessica Bennett, email copywriter
Jessica Bennett, an email conversion copywriting expert, specializes in helping businesses keep up with LinkedIn and email content demand. With her proficiency in simplifying brand content strategies, she ensures her clients’ messages resonate with their customers.
As a copywriter and freelance email marketer, Jessica creates editorial content calendars, writes social media posts, engages communities on LinkedIn, and runs Sales Navigator campaigns to help clients book meetings with their dream customers.
With a diverse skillset, she also writes SEO copy for web blogs, crafts engaging email campaigns and converting email copy, and develops custom curriculum programs.
15. Anna Yeaman, Creative Director, StyleCampaign
Anna is an individual who is perpetually pushing the boundaries of email design to its utmost potential. Her dedication and passion for exploring innovative approaches in crafting email templates are truly remarkable. By delving into the world of cutting-edge email coding, she has become an industry leader in this niche.
Back To You
I am 100% sure there are some crazy-smart email marketers that I haven’t mentioned here. So do me – and the rest of us – a favor, okay? Tell me who I’ve missed.