Despite its cost effectiveness and superior return on investment (ROI), many of us still struggle to unlock the benefits of email marketing. Wouldn’t it be wonderful to know exactly what the very best email marketers are doing, unearth their secrets… and steal ‘em?
That’s exactly what this post contains. Here are 20 of the best email marketers to follow right now (along with a standout share linking to one of their best resources or recommendations). Just don’t tell them I sent you.
1. Susan Su: @susanfsu
— Susan Su (@susanfsu) January 14, 2016
Warm, witty, and wise beyond her years, Susan Su is a partner and content chief at 500 Startups, a seed funding and startup accelerator with a global footprint. Her resume includes past gigs with the heavy hitters like Google, AppSumo, hi5, and IWillTeachYouToBeRich.com.
Susan – also an accomplished Ashtanga Yoga practitioner – is the brains behind Email for Startups, an Ultimate Email Playbook that offers over forty proven scripts for a variety of email campaign types. She’s a direct response copywriter from top to bottom and her Twitter feed is a melting pot of humorous anecdotes and trending digital marketing news.
2. Ramit Sethi: @ramit
— Ramit Sethi (@ramit) August 17, 2016
Everyone’s favorite finance guru, Ramit Sethi is the bestselling author and CEO of I Will Teach You to be Rich, a multi-million-dollar online business. His uncanny ability to connect with his audience via an uber-conversational tone has won him a community of raving fans.
Ramit is obsessed with all things growth hacking, email marketing, and personal development. From sharing pertinent productivity tips to celebrating the success stories of his Zero to Launch course graduates, this natural networker knows how to entertain and empower his online followers.
3. Noah Kagan: @noahkagan
85 Ways to Build Your Email List: A Sumo-Sized Guide – SumoMe https://t.co/WX7l92qY2c
— noah kagan (@noahkagan) May 12, 2016
Noah Kagan has two primary passions: being an entrepreneur and eating tacos.
The man behind OkDork and the Chief Sumo at AppSumo, Noah has a knack for email lead generation, self-exploration, and growth hacking. His commitment to research, sense of humor, and appealing honesty combine to position him as the perfect mentor to guide those entrepreneurs who want to “kick more ass.”
4. Scott Oldford: @scottoldford
— Scott Oldford (@scottoldford) October 6, 2016
Scott Oldford is not afraid to fail and learn.
The founder of Infinitus – a premier lead generation company – Scott survived entrepreneurial meltdown and now he’s dedicated to unlocking the creativity and spurring the growth of other entrepreneurs.
With over 12 years of entrepreneurial experience under his belt (and still in his mid-twenties), Scott understands what makes businesses tick. His customized “Sidewalk, Slow Lane, Fast Lane” formula has revolutionized online marketing funnels. He also owns one of the most profitable Facebook groups, Limitless Business, an application-based community for supportive entrepreneurs who are ready to take action.
5. Ross Simmonds: @TheCoolestCool
— Ross Simmonds (@TheCoolestCool) September 19, 2016
Ross has one simple goal: to inspire his audience to steer their own destiny. He creates guides and products that bring your dreams to life. Ross’s uber-popular newsletter is read by more than 3,000 subscribers. He’s also the author of Stand Out: The Content Guide for Entrepreneurs, a manifesto for creating compelling content marketing campaigns.
6. Tommy Walker @tommyismyname
Email Popups With Offer Codes Are The Best & Other Ecommerce Optimization Myths https://t.co/yOZ6MHAR9b
— Tommy Walker (@tommyismyname) September 14, 2016
Tommy Walker wears multiple many hats: he’s the editor-in-chief of Shopify Plus’ blog, a content writer for Unbounce and CrazyEgg, a contributing writer for MarketingProfs, a writer for Smashing Magazine and ProBlogger, an online marketing consultant, and the host of Inside the Mind.
Tommy gathers and creates some of the most trustworthy and proven techniques from the worlds of conversion-rate optimization, search engine optimization, multi-channel marketing, branding, segmentation, A/B Testing, ecommerce and blogging.
7. Sol Orwell: @sol_orwell
— Sol Orwell (@sol_orwell) August 26, 2016
In the midst of the internet’s echo-chamber rises Sol Orwell’s unforgettable voice: distinct, daring, droll, and delightful. Sol is the founder of Examine.com, a multi-million-dollar site dedicated to exploring the science behind health, nutrition, supplements, and fitness. His article on how he raised $100,000 in sales via email segmentation is required reading.
Sol shares his favorite articles on entrepreneurship, branding, fitness, website optimization and – well – cookies. In fact, if you ever reach out, start with the hashtag #CookieLife, just don’t mention “raisins.”
8. Peep Laja: @peeplaja
— Peep Laja (@peeplaja) October 7, 2016
Peep Laja is the charismatic godfather of the most popular conversion optimization blog online, ConversionXL. A firm believer in evidence based marketing, Peep has a flair for skyrocketing the conversion rate and revenue using a combination of data analysis and customer research. His Twitter feed is an ode to the best of the best in internet marketing.
If you haven’t signed up for his landing page course, stop reading this and go do it right now. From deeply researched articles to no-bulls*** truths about digital marketing, Peep’s carefully vetted shares promise to drive continuous and cost-effective business growth for his audience.
9. Joanna Wiebe: @copyhackers
Ever go nuts when you can't find that last missing puzzle piece? Make your reader feel the same way. pic.twitter.com/n8GXkJ0kk4
— Joanna Wiebe (@copyhackers) August 29, 2016
Within inboxes full of stale, scuzzy, or spammy emails, Joanna’s messages stand out with their imaginative play on words, addictive personality, and masterful understanding of psychological triggers. Joanna’s social channels throb with similar artistic vision. The “Copy Pop” visuals that she shares on Twitter, in particular, will rouse you to put your best copy forward.
10. Sujan Patel: @sujanpatel
The Advanced Guide to Transactional Emails That Convert https://t.co/qrpEpkUoIj
— Sujan Patel (@sujanpatel) September 19, 2016
Sujan Patel started selling at the age of seven. A dynamic and data-driven growth marketer, Sujan is the co-founder of a content marketing agency called Web Profits. He’s also a prolific writer with bylines in prestigious publications like Forbes, Entrepreneur, and Inc, and an eBook — 100 Days of Growth – that has sold over 30,000 copies.
Scroll down Sujan’s social shares to find a ton of material about growth hacking, content marketing, website optimization, and ecommerce. Although he doesn’t identify himself as an email marketer, he is. In fact, he even tricked Unbounce’s Oli Gardner into writing back to an autoresponder.
11. Morgan Brown: @morganb
I just published “The Most Important Thing I’ve Learned About Growth” https://t.co/OtibRJYJI5
— Morgan Brown (@morganb) September 8, 2016
Morgan Brown is genuinely in love with his craft. He’s the COO of Inman – a leading real estate news publication – and the producers of Inman Connect – the premier real estate technology event. Even if you aren’t in real-estate, I can’t recommend signing up for their newsletter enough. Inside are some of the best, most engaging headlines you’ll find online.
Morgan translated his passion for “user acquisition, user retention and revenue growth” into Startup Growth Engines, a book that analyzes the growth hacking techniques of today’s most successful startups. Not surprisingly, Morgan is an avid sharer of growth marketing techniques, conversion optimization techniques, and social media.
12. Hiten Shah: @hnshah
— Hiten Shah (@hnshah) October 7, 2016
Hiten has founded two of the most reputable SaaS companies: Crazy Egg and KISSmetrics. His weekly email newsletter titled Saas Weekly is a frequently cited source for anyone with a passion for the industry.
Hiten’s social shares reveal his love for startups, branding, social media, fundraising, pitching, network and search engine optimization. His retweeted inspirational quotes about self-growth and business management will supply you with the strength to create a life of your choice surrounded by people you admire.
13. Hana Abaza: @HanaAbaza
— Hana Abaza (@HanaAbaza) October 5, 2016
Hana Abaza is the Head of Strategy for Uberflip, a platform for optimizing and personalizing content experiences at every stage of the buyer’s journey. She’s also the host of Flip the Switch, a weekly podcast from Uberflip that “features enlightening conversations with the brightest marketing minds.”
Hana has an extremely successful career in diverse marketing roles. She puts her knack for simplifying complex technical aspects to good use as a writer, a social media marketer, and a content consultant. Hana’s social shares represent a thoughtful blend of tech news, the state of women in business, social media, content marketing, and psychology.
14. Michael Katz: @MichaelJKatz
7 Essentials of a Well-Written Email Newsletter [Infographic] | Blue Penguin Development https://t.co/gg5Yu6zQ88
— Michael Katz | BPD (@MichaelJKatz) September 28, 2016
The founder of Blue Penguin Development, Michael Katz is one of the most highly sought after email marketing consultants. He has a peerless talent for weaving stories from his life into top-notch marketing. In fact, Michael has published almost 400 issues of “The Likeable Expert Gazette,” a twice monthly newsletter and podcast that reaches more than 6,000 subscribers in over 40 countries.
Although Michael’s Twitter timeline is less visual than most others on this list, it’s chock full of insights into email newsletter best practices, authentic selling, and business storytelling. A dash of humor and a dollop of heart – that’s Michael Katz in a nutshell.
15. Ian Brodie: @ianbrodie
Get more calls with potential clients with "The 21 Word Email That Can Get You More Clients" https://t.co/Y9EM7KpzMu
— Ian Brodie (@ianbrodie) October 7, 2016
Ian Brodie is the author of Email Persuasion and – despite not being a “natural salesperson” – he has seen tremendous success in the last two decades through committed learning, hands-on experience, and an unwavering focus on forging trustworthy partnerships. He’s especially passionate about helping small firms and solopreneurs – aka the underdogs – understand the psychology of consumer persuasion.
Ian shares the most up-to-date information on email marketing, link building, client generation, guest blogging, and content marketing. Jump into this information-rich rabbit hole of one of the foremost experts in email marketing.
16. Nate Green @TheNateGreen
All the people you look up to are broken in some way and scared shitless to do something that you find easy. That’s because they’re human.
— Nate Green (@TheNateGreen) June 2, 2016
Nate Green loves to create products and services that help others. A likeable writer and fitness expert, Nate shares strategies, stories, and struggles that will galvanize you to change. His weekly emails are read by thousands of subscribers who appreciate his sincere desire to take care of them. In return, they shower him with their wholehearted loyalty.
Nate’s impassioned attitude extends to social media too. Walk along with him as he shows off his love for escapades, entrepreneurship, calling out unethical marketing practices, and delicious coffee. He proves that, sometimes, good guys do finish first.
17. Kristin Bond @EmailSnarketing
"Oooh, I want to go to a conference so a bunch of email vendors will get my info and bombard me with sales pitches!!" ~No one ever
— email snarketing (@EmailSnarketing) October 3, 2016
As the co-founder of Women in Email – “a professional organization with the goal of promoting leadership” – Kristin Bond’s social presence is equal parts sparkle, sass, and strategy. She’s also the Senior Email Marketing Manager of Girl Scouts of the USA.
Kristin’s timeline is sprinkled with real-world examples of good and bad email marketing. She blows kisses at ingenious email marketing practices with just as much enthusiasm as she hurls invectives at shoddy campaigns.
18. Jeanne Jennings: @jeajen
5% to 20% of your new website visitors should opt-in for email — what's your percentage? Tips to increase it — https://t.co/45dn28O9mU
— Jeanne Jennings (@jeajen) September 13, 2016
For more than 15 years, Jeanne Jennings – a partner at CohereOne – has eaten, slept and breathed email marketing. Her unique approach of using direct-response marketing techniques to enhance the effectiveness of email campaigns sets her apart. In addition, she’s on the board of directors of the Email Experience Council and is a regular contributor at multiple sites.
Jeanne’s dedication has been amply rewarded with notable mentions in multiple “Top Email Marketing Influencers” lists, including those of World Data, and Litmus. Newbies and experts will benefit from Jeanne’s progressive tips on improving email marketing metrics.
19. Dan OShinsky: @danoshinsky
— Dan Oshinsky (@danoshinsky) August 26, 2014
Who better to demonstrate the rationale behind viral email newsletters than Dan Oshinsky, the Director of Newsletters at Buzzfeed?
Dan understood the power of email when, as an aspiring journalist in middle school, his random email request for Washington National hockey tickets was fulfilled. Today, he leverages his developed skills by “aggressively promoting newsletters at the bottom of most posts.”
Dan is a risk taker with a zest for learning. His Twitter feed emulates the versatility of Buzzfeed by covering a gamut of topics, from sports to social media.
20. Bill McCloskey @BillMcCloskey
— Bill McCloskey (@BillMcCloskey) September 16, 2016
We saved the Godfather of Email Marketing for last. Bill McCloskey – named as one of the 50 Marketing Leaders Over 50 You Should Know by CMO Magazine – was instrumental in the mainstream acceptance of email as a promotional channel.
Bill is the founder of Only Influencers, the world’s most trusted community of email marketers, and the Email Innovations Summit, one of the first conferences to focus solely on email marketing. Only Influencers, in particular, has become an in-depth and invaluable resource for both newcomers and veterans of the email marketing industry.
Bill highlights the contributions of prominent email marketers, along with curated articles about the industry from across the web, on social media. A must-follow.
Did I miss anyone?
Can you think of any other must-follow email marketing geniuses? Drop your recommendations in the comments.