Just recently, we enabled a new feature: GetResponse users can allow their subscribers to sign up to their newsletters using their Facebook profile. This has stirred up an interesting discussion. And since I’ve just come across a very revealing report on social logins, here are some reasons that might just convince you to give it a try.
The majority of consumers prefer social login
The research I found says nearly 8 in 10 respondents would prefer to log into sites using a social identity.
Why? People in general don’t like creating accounts to perform an action on the Internet: 4 in 5 respondents in the research admitted they take steps to avoid creating accounts, while 9 in 10 provide inaccurate information on signup.
More than 60% of UK consumers have abandoned a website that required registration. They also tend to leave a site altogether if they forget their login credentials – an overwhelming 90% admitted that.
Social login fans are more valuable customers
People who are active on social networks are more likely to comment on your services and products. By the same token, they’re more easily influenced by what others say on social sites.
The implications are enormous! If your satisfied customers are active on social media, they can be your best advocates and promoters.
Social “fans” are also likely to discover new companies and websites through social media more often than those who are not interested in social login.
How does that relate to “social web forms”?
Allowing new subscribers to use their Facebook account when signing up for your newsletter has some serious advantages – especially in the light of the above. What are they?
- Signing up with Facebook takes less time than the traditional way – so visitors to your site are much more likely to sign up.
- Most of the time people use their primary email address to sign up on Facebook, and this increases dramatically the chance of your messages being opened and read.
- If any of their Facebook friends have already signed up to your newsletter, they’re more likely to think this is something worth their attention, too. That’s how social proof works — we all tend to trust recommendations of people we know.
- Subscribers who are active on social networks are also more likely to use the social sharing icons to share your newsletters with others. This may lead to an improvement in your email marketing results, as we’ve already proved here.
- The “social web form” in GetResponse enables you to include any additional custom fields in your form that you would normally use to collect the information you need.
So, what do you think?
Are you convinced? Have you already tried the Subscribe-via-Facebook option? Got any reflections you’d like to share?
Let us know in the comments!