Blog Authors

Aaron Orendorff

Aaron Orendorff is a regular contributor to Entrepreneur, Fast Company, Business Insider, Content Marketing Institute, Copyblogger & more. Grab his Ultimate Content Creation Checklist at iconiContent.com. Follow him on Twitter @iconiContent.

Articles by Aaron:

How to Create an Email Opt-In That Begs to be Clicked: 5 Ingredients

Nearly a decade ago, Seth Godin coined the term permission marketing. In short, “Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” Nowhere does this principle apply more than with email. Before you can make a sale, convert a subscriber, or […]

The Three Easiest Ways To Get Started With Marketing Automation

You already know you should be automating your marketing. In fact, you probably feel guilty just thinking about it. Why? Because you’ve heard the numbers. According to aggregate data, “80% of marketing automation users” see their number of leads increase (Venturebeat Insights), “high performers have an average of 60% higher lead-to-sale conversion rating” (PR 20/20), and overall, […]

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