Blog Authors

Aaron Orendorff

Aaron Orendorff is a regular contributor to Entrepreneur, Fast Company, Business Insider, Content Marketing Institute, Copyblogger & more. Grab his Ultimate Content Creation Checklist at iconiContent.com. Follow him on Twitter @iconiContent.

Articles by Aaron:

Five Content Curation Recipes Your Social Media Audience Will Devour

Let’s face it… there’s a reason words like “infoxication” and “infobesity” have been invented: none of us can stomach the towering piles of content shoved onto our plates. As a result, social media users in particular have chosen one of two routes: either they’re overly discerning about who they let into their social media timelines […]

Most Announcement Emails Suck

The vast majority of “Announcement Emails” suck. They’re a barren wasteland of same-old, same-old: “New items in stock!” “We’re growing our company!” “Happy Holidays!” It isn’t that you and your business don’t have anything worthwhile to share… but like other marketing techniques, we tend to get stuck in a rut.

Why Response Rate Is The New Click-Through Rate

Since the dawn of email automation, marketers have been obsessed with a single metric: click-through-rate (CTR). Naturally, this obsession comes with good reason. While open rate is little more than a vanity metric reflecting your ability to write compelling one liners (i.e., subject lines), when it comes to email engagement — i.e., getting your list to […]

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