Blog Authors

Aaron Orendorff

Aaron Orendorff is a regular contributor to Entrepreneur, Fast Company, Business Insider, Content Marketing Institute, Copyblogger & more. Grab his Ultimate Content Creation Checklist at iconiContent.com. Follow him on Twitter @iconiContent.

Articles by Aaron:

Why Response Rate Is The New Click-Through Rate

Since the dawn of email automation, marketers have been obsessed with a single metric: click-through-rate (CTR). Naturally, this obsession comes with good reason. While open rate is little more than a vanity metric reflecting your ability to write compelling one liners (i.e., subject lines), when it comes to email engagement — i.e., getting your list to […]

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