Articles by Anja:
6 Things a Quality Email Marketing Campaign Can Do for You
Just like old-fashioned letters, emails are a channel for conversational, interactive, and personalized communications. Businesses have been using it as a customer relationship building tool for years, with a successful email marketing campaign yielding an ROI of up to $38 for every $1 spent.
Content Marketers: Stop Creating and Start Documenting
In the quest to be heard, it is important to gain your audience’s attention and make sure that you have something of interest to say. This is certainly a mindset that drives content marketers in the modern age, who are constantly striving to target customers through the creation of engaging blog posts, white papers and infographics.