Blog Authors

Ann Handley

Ann Handley is the author of the Wall Street Journal bestseller Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. She is the Chief Content Officer of MarketingProfs; a columnist for Entrepreneur magazine; a LinkedIn Influencer; a keynote speaker, mom, and writer.

Articles by Ann:

Will AI Radically Change B2B Marketing? Marketers Think So

First, a startling piece of data: 80 percent of business-to-business marketing executives believe that artificial intelligence (AI) will revolutionize marketing by 2020, according to a recent study. Next, the qualifier (the giant asterisk next to that startling piece of data!): Only 26 percent of B2B marketers are confident they understand how AI is used in […]

How To Repel The Wrong Customers And Attract The Right Ones

As an automation-savvy marketer, you are focused on attracting attention, nurturing relationships, and then converting people into customers. (That’s vastly oversimplified, but basically accurate.). But it’s just as important to signal who is not a good fit for your business, right up front at the “attraction” stage. In other words, it’s just as important that we […]

GET THE LATEST UPDATES TO YOUR INBOX:

x

GET THE LATEST UPDATES TO YOUR INBOX:

x