Blog Authors

Ben Allen

Ben is a freelance marketer who focuses on helping small businesses succeed. When he isn’t writing or strategizing, he spends time with his two children, going snowmobiling, and reading the latest fantasy novel.

Articles by Ben:

Can Movies Impact Your Marketing Efforts?

Your marketing does not exist in a bubble. Your website, blog, store, business — everything is part of a wider world. Your customers don’t simply wake up, consume your content, then go back to sleep. They go out into the world and do stuff. They watch the news, go to the movies, have friends, get […]

How to Start a Video Content Campaign the Right Way

Producing videos is becoming more accessible for businesses everywhere. High quality cameras are becoming less expensive, editing tools are becoming more user friendly, and smartphones allow filming practically anywhere. Of course, if you want to pursue a video content campaign, you’ll want it to be successful. As with most marketing, it takes time and patience […]

5 Tips to Marketing Healthcare Businesses

Marketing for a healthcare business is a unique challenge. A lot more goes into the decision process when consumers choose a healthcare provider than other purchasing choices. People want to choose a business they can trust, that can provide the services they need, and is within their insurance’s network.

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