Blog Authors

Cheryl Baldwin

Cheryl Baldwin, Director of Marketing Communications at WSI, oversees WSI’s Marketing Department. She’s an integral part of the WSI’s global brand presence and corporate identity. When she's not busy implementing the latest digital marketing campaign for WSI, she can be found cheering on her beloved Toronto Blue Jays and Toronto Maple Leafs. No doubt about it, she’s proud to be Canadian, eh!

Articles by Cheryl:

How AI Helps, Not Replaces, Content Marketers

When I hear people talk about advancements in technology, I often think of devices, machines and apps. But the origins of the word technology are from the Greek word techne, which means “art, skill, cunning of hand.” The definition of technology is a “collection of methods, skills and processes used in the accomplishment of objectives.” […]

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