Blog Authors

Cheryl Baldwin

Cheryl Baldwin, Director of Marketing Communications at WSI, oversees WSI’s Marketing Department. She’s an integral part of the WSI’s global brand presence and corporate identity. When she’s not busy implementing the latest digital marketing campaign for WSI, she can be found cheering on her beloved Toronto Blue Jays and Toronto Maple Leafs. No doubt about it, she’s proud to be Canadian, eh!

Articles by Cheryl:

4 Tips to Help Writers and Content Marketers Boost Their Productivity

When a marketing campaign works, celebrating new leads and increasing sales numbers is the natural tendency. Sometimes, vital components of a marketing campaign – like design, email, content, and SEO – get completely overlooked. Each of these core elements requires the skill of an expert marketer. Unfortunately, many of these skills get underrated or misunderstood.

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