Blog Authors

Dave Sutton

Dave Sutton is a global authority today on Transformational Marketing. He is the founder of TopRight, LLC– a Transformational Marketing firm that helps companies move to the top right quadrant of their competitive frame, and corner the markets where they choose to compete. TopRight’s 3S Playbook model of the right Story, the right Strategy, and the right Systems turns sales transactions into customer experiences that connect and communicate why you do what you do and what difference it makes for your customers.

Articles by Dave:

Actions Speak Louder Than Data

Marketers often struggle with achieving their Return on Marketing Investment (ROMI) objectives due to a lack of operational efficiency in gathering, interpreting, and applying data-driven insights. Even armed with the most innovative and cutting-edge Marketing Automation solutions, marketers still can’t escape the age-old computer science adage of “garbage-in; garbage-out”… Since marketing automation operates by logical […]

3 Shifts Shaking Up and Shaping Up the Market

Since the early 1990’s, Marketing Technology (MarTech) has rapidly evolved and dramatically changed the ways that we connect, communicate, and collaborate, both as individuals and as businesses. We’ve witnessed the convergent waves of consumer electronics, mobility, social media, cloud computing, and “big data” reshape how companies go to market and connect with customers in relevant, […]

5 Conditions For Marketing Automation Success

For anyone who has ever gone through a Marketing Automation project, you know that it can be a journey with many ups and downs. And not unlike riding “Kingda Ka” (a thrilling roller coaster located at Six Flags Great Adventure in Jackson, NJ): it’s either the ride of your life, the scariest thing you’ve ever […]

The Science Behind Marketing Automation Planning Success

If you’ve been working with marketing automation technologies for any period of time, you’ve probably experienced working on a project that felt like a complete disaster….  scope out of control, deadlines routinely missed, campaigns sputtering, executives slashing resources and team members at each other’s throats! Trust me, we’ve all been there.

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