Blog Authors

Dave Chaffey

Dr Dave Chaffey is CEO and co-founder of digital marketing advice site Smart Insights. He has been recognised as one of 50 marketing ‘gurus’ worldwide who have shaped the future of Marketing by the Chartered Institute of Marketing and in 2015 was rated as the top UK influencer on social media for Marketing and Advertising in a top 50 compilation by BrandRepublic.com.

Articles by Dave:

The Dos And Don’ts Of Email Marketing Automation

Marketing Automation is rapidly transitioning from cutting edge new technology to an absolute “must have’” for all businesses. Whether you work for a B2C company wanting to send reminders to convert site visitors interested in your products or a B2B company who needs to nurture leads along a complicated buyer journey, marketing automation is one […]

The Fundamentals Of Marketing Automation For SMEs

Marketing automation is a hot trend in the industry, and has been for some time (see the graph of marketing automation search volumes below). It opens up massive opportunities for businesses of all shapes and sizes, but the ones capitalising on it most effectively have mostly been larger organisations with the resources to implement big […]

GET THE LATEST UPDATES TO YOUR INBOX:

x

GET THE LATEST UPDATES TO YOUR INBOX:

x