Blog Authors

Dave Chaffey

Dr Dave Chaffey is CEO and co-founder of digital marketing advice site Smart Insights. He has been recognised as one of 50 marketing ‘gurus’ worldwide who have shaped the future of Marketing by the Chartered Institute of Marketing and in 2015 was rated as the top UK influencer on social media for Marketing and Advertising in a top 50 compilation by BrandRepublic.com.

Articles by Dave:

6 Lead Scoring Techniques You Should Use With Marketing Automation

Understand the intent of your prospects and deliver more relevant communications to convert them. Lead scoring is an essential marketing technique if your business is selling high value products and services, particularly where the decision is complex leading to a long average time between initial interest and purchase. The lead score gives a measure of […]

10 Opportunities To Use Marketing Automation Across The Customer Lifecycle

For me, marketing automation is one of the most exciting recent MarTech developments, since it gives so many opportunities to help businesses to deliver more relevant communications to their site visitors and subscribers; which help engage and nurture both prospects and customers. I’m not alone. In a poll of our readers on Smart Insights we’re […]

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