Articles by Ehsan:
How B2B Sales And Marketing In Japan Work
Japanese market is quite different to what Western businesspeople are used to when it comes to marketing and sales. In fact, when you begin analyzing local legislations and cultures, you’ll realize every market is pretty unique in one way or another.
How To Create A Successful Marketing Automation Program
Marketing automation is there to leverage and scale your business, but it doesn’t build relationships for you. It’s up to you to build relationships with your customers. Let’s not forget that technology is just an enabler and to build relationships with people, we need to talk to them. We need to earn their trust.
Where Japanese E-commerce Is Heading
E-commerce is a rapidly growing channel in Japan. Generally speaking, Japanese people tend to spend a big chunk of their time on the Internet. So no wonder to see online shopping is growing in popularity. But, how much do we know about this technologically advanced country when it comes to marketing? Let’s explore this.