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Don’t Fear The “Cookies” Monster

Cookies became the Bogeyman of the 21st century for websites and their visitors. What is so threatening about these small pieces of data and should we really fear them? After reading this article you will be equipped with actionable knowledge about cookies that will allow you to sleep peacefully at night.

Henry Diaz Case Study: Artist and Freedom-preneur

Mar 27, 2015 by

For centuries, artists have depended upon gallery owners to sell their artwork.  But today’s Internet has changed the business model, allowing them to go straight to the public. As artists embraced this model, some discovered a hidden talent for marketing and devised new ways to bring added value to a worldwide audience. In today’s case […]

GetResponse Interview with Chris Goward

Jan 23, 2015 by

Today we explore optimization in a special interview with Chris Goward. Chris founded WiderFunnel with the belief that marketing agencies should prove their value. He is the brain behind the LIFT Model™ and WiderFunnel System™, conversion optimization strategies that consistently lift results for leading companies – such as Google, Electronic Arts, ebay, Magento, DMV.org and BuildDirect.com. 

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