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Event Promotion & Logistics Tips to Maximize Engagement

The surveys don’t lie: most marketers believe live events are critical to their company’s success. Among the biggest challenges? Event registration and building an engaging experience. As difficult as planning your event may be, organizers agree that promoting it and carrying attendees through signups to engagement is a whole other battlefield. But that doesn’t mean […]

A Marketer’s Guide On What NOT To Automate

Automation is a big win for businesses. We can all think of several things we’d rather do than labouring over repetitive tasks a computer could complete. Coffee breaks, beach runs, learning opportunities, whatever’s your cup of tea! Automation means your business can continue to nurture and convert visitors to leads to opportunities, no matter what […]

How Social Media Can Destroy Your Image

Have you heard about the six degrees of separation theory by Frigyes Karinthy? It assumes that everyone in the world is connected to everyone else in the world by a chain of no more than six acquaintances. It’s been supported with many experiments, researches, and analyses. However, lots of things have changed since the early […]

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