Articles by Guest:
How to Ask Your Customers Questions and Get Feedback
Want to know how your customers and leads feel about your website, product, or overall company’s vision? In this article, I’d like to share three different ways you can get them to provide this valuable feedback.
Improving Email Marketing Performance Through Organizational Design
Email marketing is present in almost every customer-facing organization. It’s handled by a team of experts, outsourced to a marketing agency or controlled by a single guru, depending on the company’s size and complexity. Though it’s not obvious, the organizational structure the company adopted affects its performance.
Top Metrics to Quantify Your Blog’s Success
You’ve probably heard countless times that having a blog for your business is a great way to increase web traffic, raise brand awareness, and bring in those leads. But, do you know how to measure the success of your blog? Too many marketing teams focus solely on vanity metrics like social media and page views. […]
Why Invoicing Matters to the Success of Your Small Business
Besides just being the thing that gets you paid, invoicing has benefits that the savviest small business owners are wise to take advantage of.
Best Ways to Upgrade Your Landing Pages
Your email campaigns are invitations to your audience to visit your home online and do something – buy, sign up, read. And if your website is your home online, it makes sense that your landing page is the front door. You make sure it’s clean, spiffy, and bright, and that your site’s got plenty of […]
7 Times Brands Used Social Media to Make Customers Happy
A social media presence is critical for brands’ success. Each day users scroll through 300 feet of content, according to SmartInsights. If your company’s name isn’t in those users’ feeds, you’re missing an opportunity.
Email Segmentation For Event Marketing Campaigns
Email segmentation is nothing new, but recent developments in event marketing have made it possible to target specific contacts in unusual ways.
Creating a Visual Identity for Your Blog
For every brand, in every industry, the goal is universal and positive recognition. And your blog is your brand. You are reliable information, entertainment, voice, and authenticity. Your customer service has a friendly face (you!), but now it’s time to dress up the product.
How to Create Webinars that Inspire – From Storyboard to Post-Production
Webinars are a great piece of marketing gold that can help inspire and educate audiences in a fun, quick, and informative way.
Clean Your Dirty Database in 5 Easy Steps
Dirty data is the biggest reason email marketing campaigns might fail. That’s why if you truly want to succeed, maintaining a sparkling clean email list is a must.
Writing Email Copy to Attract, Engage, and Convert
How many times do you send out an email campaign or newsletter only for it to fall on deaf ears? How many times do you have a high open rate, but a really low click-through rate? These are just some of the problems email marketers like yourself face.
TRENDING BY Guest:
- Build a Loyalty Rewards Program Your Customers Love
- 7 Ways Images Can Improve Email Campaign Conversions
- Writing Email Copy to Attract, Engage, and Convert
- Email Segmentation For Event Marketing Campaigns
- Best Ways to Upgrade Your Landing Pages
- 7 Times Brands Used Social Media to Make Customers Happy
- 7 Strategies to Give Your Email Campaign a Human Touch
- 7 Tips to Make your Subscribers More Likely to Open Your Emails
- Creating a Visual Identity for Your Blog
- Why Invoicing Matters to the Success of Your Small Business