Articles by Guest:
Small Business Logo Guide for Every Budget
Yes, branding is important for any business, and that includes having a great logo. But when you first start out, you may not have the money to invest thousands in getting a custom logo made for you.
Effective Tactics for Earning High-Quality Links
Search engine optimization has come a long way from its beginnings in the 1990s. Over the years, we have seen our share of SEO techniques getting developed or falling by the wayside.
Copywriting Mistakes that Affect Your Reputation
So, you’ve got your business website up and running. Sweet. What about content? Do you produce enough content? You do? Good! In this situation, it’s very easy to think that you’re the only one in control of your online destiny. One blog post, one social media post, a beautiful landing page, and your online business […]
6 Rules for Recovering Lost Sales with Abandoned Cart Emails
Abandoned shopping carts are costing your business thousands of dollars each month. But it doesn’t have to be that way. With an effectively designed email sequence, those sales will be yours again.
5 Brands That Got Their Ecommerce Strategies Right
Did you know that over 1.66 billion people worldwide bought products and services online in 2017? And the number of worldwide digital buyers is expected to reach 2.14 billion by 2021.
From Cold Email to Nurture: Build Momentum with Your Leads
Have you ever had to do door-to-door sales? Let me tell you, it takes a special kind of energy to just walk into a stranger’s life like that and try to get them to pick up what you’re putting down. It takes finesse and charisma to get through the door.
App Store Optimization: Common Pitfalls to Avoid
The app ecosystems are teeming with millions of apps that are just waiting to be downloaded. With high competition, apps often face the troubling situation of getting noticed. While there are many different tips and tricks on how to improve install rates, the most beneficial strategy is App Store Optimization (ASO).
Social Shares Down, Click-Baits Down, Listicles Down: The Future of Content Marketing
I saw it coming. It was inevitable. The gurus and pundits of content marketing always knew that this bubble will burst sooner or later and that it’s only a matter of time. And, 2017 it was! The year that saw a decline in social referral traffic for the first time in the history of mankind. […]
Why Entrepreneurs Fail at Personal Branding
Branding is not something that only benefits corporations; on the contrary, it’s something that any business must have in order to be successful. That includes entrepreneurs, but their branding must be of a more personal variety. When done well, personal branding will elevate your success exponentially. There’s one reason in particular why this is true: […]
Biggest Mistakes I Made with Content Marketing
Content marketing is one of the staples of every good marketer’s tool stack in 2018. With content generating three times as many leads as outbound marketing at 62% smaller costs, there’s no wonder.
Small Business Marketing for Less
Small business owners often avoid creating a marketing plan, afraid of the cost. It can be harmful, however, as marketing is an important part of the growth and stability of a small business.
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- Small Business Marketing for Less
- Biggest Mistakes I Made with Content Marketing
- Email Segmentation For Event Marketing Campaigns
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- Social Shares Down, Click-Baits Down, Listicles Down: The Future of Content Marketing
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- 7 Strategies to Give Your Email Campaign a Human Touch