Articles by Guest:
Why Entrepreneurs Fail at Personal Branding
Branding is not something that only benefits corporations; on the contrary, it’s something that any business must have in order to be successful. That includes entrepreneurs, but their branding must be of a more personal variety. When done well, personal branding will elevate your success exponentially. There’s one reason in particular why this is true: […]
Biggest Mistakes I Made with Content Marketing
Content marketing is one of the staples of every good marketer’s tool stack in 2018. With content generating three times as many leads as outbound marketing at 62% smaller costs, there’s no wonder.
Small Business Marketing for Less
Small business owners often avoid creating a marketing plan, afraid of the cost. It can be harmful, however, as marketing is an important part of the growth and stability of a small business.
How to Ask Your Customers Questions and Get Feedback
Want to know how your customers and leads feel about your website, product, or overall company’s vision? In this article, I’d like to share three different ways you can get them to provide this valuable feedback.
Improving Email Marketing Performance Through Organizational Design
Email marketing is present in almost every customer-facing organization. It’s handled by a team of experts, outsourced to a marketing agency or controlled by a single guru, depending on the company’s size and complexity. Though it’s not obvious, the organizational structure the company adopted affects its performance.
Top Metrics to Quantify Your Blog’s Success
You’ve probably heard countless times that having a blog for your business is a great way to increase web traffic, raise brand awareness, and bring in those leads. But, do you know how to measure the success of your blog? Too many marketing teams focus solely on vanity metrics like social media and page views. […]
Why Invoicing Matters to the Success of Your Small Business
Besides just being the thing that gets you paid, invoicing has benefits that the savviest small business owners are wise to take advantage of.
Best Ways to Upgrade Your Landing Pages
Your email campaigns are invitations to your audience to visit your home online and do something – buy, sign up, read. And if your website is your home online, it makes sense that your landing page is the front door. You make sure it’s clean, spiffy, and bright, and that your site’s got plenty of […]
7 Times Brands Used Social Media to Make Customers Happy
A social media presence is critical for brands’ success. Each day users scroll through 300 feet of content, according to SmartInsights. If your company’s name isn’t in those users’ feeds, you’re missing an opportunity.
Email Segmentation For Event Marketing Campaigns
Email segmentation is nothing new, but recent developments in event marketing have made it possible to target specific contacts in unusual ways.
Creating a Visual Identity for Your Blog
For every brand, in every industry, the goal is universal and positive recognition. And your blog is your brand. You are reliable information, entertainment, voice, and authenticity. Your customer service has a friendly face (you!), but now it’s time to dress up the product.
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