Blog authors:
Holly Sutton
Holly Sutton is a TechnologyAdvice contributor and tea-loving writer living in North West England with her fiancé. Additionally, she's a multi-award-winning blogger with years of experience in the digital marketing industry. Holly enjoys teaching others in minutes what took her months to figure out through her website, A Branch of Holly.
Articles by Holly:
Why Retention Emails Are as Important as Sales Emails
If you work in marketing or sales, you probably spend a lot of time thinking about using email marketing to acquire customers — watching engagement stats, A/B testing content, and planning campaign after campaign to convert.