Blog Authors

Irek Klimczak

Irek Klimczak is Content Marketing Expert at GetResponse. He is passionate about creating valuable and engaging content for all customers. You can find @irekklimczak on Twitter, he’s always eager to advise on email marketing strategies that bring results.

Articles by Irek:

4 Inspiring Ecommerce Win-back Campaigns

Our job as online marketers is to build relationships with our target audience and be there whenever they are ready to buy. But sometimes, our customers lose interest and become less engaged with our brand. As a professional, you’ll have to step in and re-engage them. And I wrote this article to help you prepare.

Marketing Automation Across the Customer Journey

Marketing automation helps bring ideas to life. Whether you are a solopreneur, a growth hacker in a small startup or a part of a marketing department in a huge enterprise – you can use marketing automation to tailor messaging to your audience and run effective online marketing campaigns. And that’s exactly what I want to […]

Here’s How You Can Start Segmenting Your List

It turns out that only 6.6% of email marketers use layered targeting to send relevant, personalized messages to their audience (Email Marketing & Beyond: Global Industry Benchmarks 2017). As you can see, there’s a huge opportunity for your business here. That’s why today I want to show you how to start segmenting your email list.

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