Articles by Irek:
How to Improve Your Ecommerce Campaigns with Email List Segmentation
Segmentation is the foundation of effective marketing. If you want to deliver meaningful information to your customers, you need to know who they are and what they want. In this article, I’d like to share with you a few ideas on how to segment a contact list for an online business.
4 Inspiring Ecommerce Win-back Campaigns
Our job as online marketers is to build relationships with our target audience and be there whenever they are ready to buy. But sometimes, our customers lose interest and become less engaged with our brand. As a professional, you’ll have to step in and re-engage them. And I wrote this article to help you prepare.
How to Build a Powerful Ecommerce Email List
The single most important email marketing KPI in ecommerce? It’s pretty simple – return on investment. When you look at cost and revenue, you can easily determine the ROI. But in order to generate a steady revenue, you need a robust, continuously growing email list.
Digital Marketing Certification: Take a Closer Look
The online world is constantly expanding. And that means there are virtually endless opportunities to reach new customers and grow your business. All you need to know is how to get your message across in the right way to the right people, and how to use the available technology, so you can best allocate your […]
Great Holiday Marketing Campaign Ideas [Webinar Recap]
Did you know that the National Retail Federation (NRF) predicts holiday sales to increase as much as four percent? Do you want a piece of that action? Our recent webinar about holiday email marketing campaign ideas showed you, step by step, how to do that.
Marketing Automation Across the Customer Journey
Marketing automation helps bring ideas to life. Whether you are a solopreneur, a growth hacker in a small startup or a part of a marketing department in a huge enterprise – you can use marketing automation to tailor messaging to your audience and run effective online marketing campaigns. And that’s exactly what I want to […]
Beyond Demographics: How to Collect Valuable Subscriber Data
Subscriber data is the backbone of successful email marketing. It’s really simple – the better you know your target audience, the better you communicate with them. We often say that email marketing allows you to collect a lot of data about your subscribers. But what does “a lot” really mean? What kind of data should […]
Take These Tips and Turn Your Subscribers Into Customers
The main purpose of email marketing is to bring revenue by acquiring subscribers and turning them into customers. For quite some time, email marketing has been a channel that delivers the highest ROI. Of course, if you create workflows that address subscribers’ needs and provide excellent customer experience. In this article I wanted to show […]
Here’s How You Can Start Segmenting Your List
It turns out that only 6.6% of email marketers use layered targeting to send relevant, personalized messages to their audience (Email Marketing & Beyond: Global Industry Benchmarks 2017). As you can see, there’s a huge opportunity for your business here. That’s why today I want to show you how to start segmenting your email list.
Setting the Goals for Your Marketing Automation Program
Marketing automation allows you to shift from random towards intentional marketing. Technology is crucial but even the most sophisticated software will fail unless you know exactly what you want to achieve. In other words, you need to set clear goals for your marketing automation program.
The 5-Step Guide to Email Marketing Personalization
Personalization goes far beyond a custom name field. Personalization means relevance and that’s why it lies at the heart of effective marketing communication. In today’s article I’ll show you how to use marketing automation in order to send the right emails to the right people at the right time.
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