Articles by Irek:
Beyond Demographics: How to Collect Valuable Subscriber Data
Subscriber data is the backbone of successful email marketing. It’s really simple – the better you know your target audience, the better you communicate with them. We often say that email marketing allows you to collect a lot of data about your subscribers. But what does “a lot” really mean? What kind of data should […]
Take These Tips and Turn Your Subscribers Into Customers
The main purpose of email marketing is to bring revenue by acquiring subscribers and turning them into customers. For quite some time, email marketing has been a channel that delivers the highest ROI. Of course, if you create workflows that address subscribers’ needs and provide excellent customer experience. In this article I wanted to show […]
Here’s How You Can Start Segmenting Your List
It turns out that only 6.6% of email marketers use layered targeting to send relevant, personalized messages to their audience (Email Marketing & Beyond: Global Industry Benchmarks 2017). As you can see, there’s a huge opportunity for your business here. That’s why today I want to show you how to start segmenting your email list.
Setting the Goals for Your Marketing Automation Program
Marketing automation allows you to shift from random towards intentional marketing. Technology is crucial but even the most sophisticated software will fail unless you know exactly what you want to achieve. In other words, you need to set clear goals for your marketing automation program.
The 5-Step Guide to Email Marketing Personalization
Personalization goes far beyond a custom name field. Personalization means relevance and that’s why it lies at the heart of effective marketing communication. In today’s article I’ll show you how to use marketing automation in order to send the right emails to the right people at the right time.
The Complete Guide to Generating Leads, Nurturing Prospects, and Driving Conversions
In order to help you kick-start the new year strong, we’ve prepared a complete guide to generating leads, nurturing prospects, and driving conversions. This guide will take you through the entire customer journey and help you improve your profits — one step at a time. Use the guide to develop the right digital skills and […]
11 Habits You Need To Develop To Become A Brilliant Email Marketer
As you already know, we believe in sharing insights to make the life of marketers all around the world just a little bit easier. This time we explored The State of Email Marketing by Industry report and Holistic Email Marketing in partnership with Smart Insights. We used the data and recommendations to identify the key areas […]
Generate Leads Through Progressive Profiling [Free Ebook]
The key to successful marketing is focusing entirely on your customers. By interacting with them and analyzing their behavior, you will recognize and understand their needs – and then you’ll be able to solve their problems.
Closing The Gap Between Your Online And Brick-And-Mortar Store With Marketing Automation
Is it possible to use marketing automation to drive revenue of a traditional offline business? It sure is! In fact, marketing automation allows you to go beyond a one-time purchase and build long-lasting relationships with your customers when they’re not in your store. You can carefully plan your marketing communication so that you keep in […]
New Release: Abandoned Cart And Website Traffic Tracking
Marketing Automation has been one of the biggest trends for businesses this year. No wonder most successful users declare marketing automation as “very important” to the overall success of their marketing across channels. With a simple if-then logic you can easily plan every detail of your brand’s communication. This week we have introduced three more […]
8 Advanced Email Marketing Techniques You Can’t Miss in 2016
One of the leading trends in marketing involves using technology to expand your audience while making communication with customers more personal. Brands primarily focus on solving customer problems, and that’s why their messages have become more conversational and empathetic. Marketing automation is at the heart of this trend. So let’s take a look at techniques […]
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