Articles by Jack:
St. Patrick’s Day: How to Create a Worldwide Phenomenon
Want to throw a St. Patrick’s Day party? As you know, it’s pretty easy — just start inviting friends. Want a parade? That takes a little more organization, but it can be done. Somehow the name St. Patrick has become associated with all kinds of celebrations throughout the world. How did St. Patrick start this […]
Getting Long-Term Results in a Short Holiday Selling Season #FreePDF
You try to plan early. But the Christmas season seems to appear out of nowhere, followed by a frantic rush to grab sales. Before you know it — the season is over. Is there a way to use the holiday selling season to improve year-round business too? There is, and we’ve got some tips and a helpful […]
A Gut-Wrenching Groupon Blunder You Must Avoid
Maybe you’ve heard about Groupon disasters. For example, an ad delivers an overwhelming flood of new customers but results in a net loss. That’s the gut-wrenching part. On the other hand, new people learn about your business. But your ad may attract only cherry-pickers — people who grab your great deal but never come back […]
7 Irresistible Content Topics Your Audience Will Love
Is your audience in love with your content? Or do they read it only when there’s nothing more pressing to do. If your readers aren’t hooked on your content, you may be setting the bar too low. On today’s content-saturated Web, people ignore average content. They need more from you. They need your best. They […]
Triggered Emails: Do You Know These 21 Profitable Techniques?
It hurts to lose a sale. Sometimes it’s not even your fault, just bad luck. But what about sales you lose because you never made an offer? Ouch, that’s different — there’s no one to blame but the person in the mirror. Here are the most popular ways to use triggered emails to grab extra […]
52 Ways to Increase ROI Using Email Marketing
Do you have the right personality for email marketing? Maybe you feel you need to be more creative. Or more analytical. Or need better people skills. Stop worrying! You don’t need a new personality. You can develop an email marketing style that fits your real personality, shows off your strengths, and puts money in your […]
Keeping Your Audience Reading with Breathless Anticipation
Writing is hard work, isn’t it? It takes a lot out of you. Then doubts creep in. Will my audience actually read this? Even if your topic is relevant, readers sometimes bail out. How to keep them reading? Here are a few insider ideas stolen from top fiction writers.
Do You Know These 3 Essential Writing Formulas?
Sometimes your head can be buzzing with ideas, but you can’t seem to get them written. It’s a good problem to have, but still… you have to produce. There’s an easy cure — one you can master in a jiffy. I’ll show you how. But first, let’s talk about those shoes of yours.
What St. Patrick Can Teach Us About Content Marketing
Do you sometimes feel your content marketing efforts are a waste of time? Well, you’re in good company. According to a new study commissioned by Copyblogger Media, 94% of all small business B2B marketers use some form of content marketing, but 55% feel their efforts don’t produce results. And yet, the research reveals a surprisingly […]
Obama’s “Big Block of Cheese” Day #Social Spin
U.S. Democrats and Republicans may disagree about President Obama’s politics, but there’s one thing we can all agree on: when it comes to today’s social Web, the Obama administration totally gets it. Let’s pick apart the social media campaign the White House has planned for this week and see what we can learn…
Upgrade Your Trade Show Skills For a Profitable New Year
Some organizations spend thousands on trade shows every year. And yet many have a hard time justifying the expense. A trade show can mean more than just good publicity; it can fill your sales pipeline. To capture the potential, you’ll need organizing skills and up-to-date tools. Here’s a rundown.
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