Articles by Jack:
Upgrade Your Trade Show Skills For a Profitable New Year
Some organizations spend thousands on trade shows every year. And yet many have a hard time justifying the expense. A trade show can mean more than just good publicity; it can fill your sales pipeline. To capture the potential, you’ll need organizing skills and up-to-date tools. Here’s a rundown.
A Surefire Cure for Writer’s Block
Let me share a secret with you. Every writer gets an occasional case of writer’s block. The very thought of sitting down to write makes them break out in a cold sweat. If you write copy for your business, you may have experienced it too. Here are simple strategies for overcoming it.
7 Simple Ways to Boost Landing Page Conversion
Successful salespeople ask for the sale. Online marketers need to master that skill too. So let’s take a look at 7 techniques online marketers use for converting lookers into buyers.
7 Techniques to Make Your Copywriting Sell
Copywriters often divide their work into two categories: content and true copywriting. The difference? Content is information that’s valuable for its own sake. True copywriting has a specific job to do: it sells. So here are 7 techniques to make your email copywriting sell.
How to Tell a Great Marketing Story
Copywriting and fiction writing are two completely different disciplines, having nothing to do with each other. True or false? Well, your credibility as a copywriter demands that you stick to the truth, whereas fiction is untrue by definition. And yet certain principles apply to both.
The “4 Ps” of Persuasive Email Copywriting
Since the dawn of time, human beings have attempted to persuade each other — first with a club (ouch) and later with words. Over the centuries, a certain structure developed that still works today. In this post, you’ll learn an easy-to-remember structure for any type of persuasive writing.
“3 Little Words” That Build Business Relationships
It’s me — again! And I have a question for you. What do romance and business have in common? Let’s see . . . both involve building a relationship, both require courtship, and both require that someone, probably you, take the initiative. A relationship can blossom into romance with 3 little words: I love you. […]
5 Email Tips for Do-It-Yourself Copywriters
A few years ago, readers were loyal to their newspaper. One reason was scarcity — often a town had only one newspaper. The same held true for early email newsletters. But today’s readers have options, and people won’t read poor content. Copywriting is a must-have skill. So let’s start with . . .
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