Blog Authors

Jamie Turner

Jamie Turner is an internationally-recognized author, speaker and marketing expert. He has been profiled in one of the world’s best selling marketing textbooks and is a regular guest on CNN and other TV networks on the topic of branding, marketing, and digital technology. He is the founder of the 60 Second Marketer and is also the CEO of SIXTY, a marketing optimization firm that helps organizations get more impact from their marketing investment.

Articles by Jamie:

Essential Techniques the World’s Largest Corporations Use to Keep Their Marketing Automation Campaigns Humming Along

Did you know that there are 11 times more B2B organizations using marketing automation today than there were in 2011? It’s true. As surprising as that statistic might be, in other ways, it’s not hard to believe. After all, marketing automation works, so a lot of corporations are jumping on board.

11 B2B Consumer Behavior Secrets You Should Know Before Launching Your Next Marketing Automation Campaign [Free Ebook]

If you want to get everything you can from marketing automation, you should go deep and think strategically about your customers and prospects. Marketing automation is here to stay and help businesses scale their customer base. So, the fact that the majority of businesses are now using it in one form or another is not […]

Four Consumer Behavior Secrets That Will Take Your Marketing To The Next Level

Have you ever noticed that some marketing campaigns have an elegance and sophistication to them that make them much more effective and powerful than other campaigns? You can probably think of a few examples of these great campaigns – their messaging, design and branding are so well crafted that they generate significantly more sales and revenues […]

A Step-By-Step Guide On Using Digital Tools To Conduct A Competitive Analysis For Your Business

By now, you’ve come across a lot of blog posts that provide a list of tools you can use to spy on your competition, including this excellent post on the GetResponse Blog. The tools are designed to provide you with detailed information, which is terrific. After all, the starting point for any competitive analysis is to […]