Blog Authors

Jamie Turner

Jamie Turner is an internationally-recognized author, speaker and marketing expert. He has been profiled in one of the world’s best selling marketing textbooks and is a regular guest on CNN and other TV networks on the topic of branding, marketing, and digital technology. He is the founder of the 60 Second Marketer and is also the CEO of SIXTY, a marketing optimization firm that helps organizations get more impact from their marketing investment.

Articles by Jamie:

How to Measure the Success of Your Marketing Automation Campaign [Free Ebook]

How do you measure the success of a marketing automation campaign? That’s always the tricky part, once you have your system up and running. Because success is more than people clicking through to your offer. It’s even more than sales – well, more than just sales. Success is ultimately determined by return on investment (ROI) […]

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