Blog Authors

Jamie Turner

Jamie Turner is an internationally-recognized author, speaker and marketing expert. He has been profiled in one of the world’s best selling marketing textbooks and is a regular guest on CNN and other TV networks on the topic of branding, marketing, and digital technology. He is the founder of the 60 Second Marketer and is also the CEO of SIXTY, a marketing optimization firm that helps organizations get more impact from their marketing investment.

Articles by Jamie:

How to Measure the Success of Your Marketing Automation Campaign [Free Ebook]

How do you measure the success of a marketing automation campaign? That’s always the tricky part, once you have your system up and running. Because success is more than people clicking through to your offer. It’s even more than sales – well, more than just sales. Success is ultimately determined by return on investment (ROI) […]

Essential Techniques the World’s Largest Corporations Use to Keep Their Marketing Automation Campaigns Humming Along

Did you know that there are 11 times more B2B organizations using marketing automation today than there were in 2011? It’s true. As surprising as that statistic might be, in other ways, it’s not hard to believe. After all, marketing automation works, so a lot of corporations are jumping on board.

11 B2B Consumer Behavior Secrets You Should Know Before Launching Your Next Marketing Automation Campaign [Free Ebook]

If you want to get everything you can from marketing automation, you should go deep and think strategically about your customers and prospects. Marketing automation is here to stay and help businesses scale their customer base. So, the fact that the majority of businesses are now using it in one form or another is not […]

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