Articles by John:
How to Use Email to Support a Product Launch
Product launches are exciting, yet vulnerable times for your sales and marketing team. You’re on the verge of releasing something new to your target audience, but will it be able to achieve the visibility it deserves? Will you be able to hit the sales targets you’ve projected?
4 Keys To Marketing Success
Successful online marketing requires efficiency and consistency. In order to increase output and continually stay in front of customers, many businesses are resorting to marketing automation. However, in order for marketing automation to work, it’s important for businesses to do it the right way – without compromising engagement.
What Your Potential Customers Are Looking For During The Holiday Season
In determining what potential customers are looking for during the holiday season, the National Retail Federation (NRF) gathered data from last year’s holiday sales and determined that the most sought after attribute was a price discount or product promotion.
How To Take Advantage Of Your Marketing Campaigns As Soon As the Holiday Season Is Over
While many marketers are gearing up for the approaching holiday season, it’s also important to have one eye turned towards 2017. In order to get the year started on the right foot, you need to have a marketing campaign ready to hit the ground running. Nail the first marketing campaign of the year and you’ll […]
What You Need To Keep In Mind When Planning For Seasonal Marketing Campaigns
The National Retail Federation (NRF) released its expectations for the 2016 holiday season and revealed sales are expected to increase by 3.6 percent over last year, one of the highest increases in 10 years. This is based on job and income gains as well as increased use of credit. With positive news about the holiday retail season, […]
How People Want To Learn About Brands
How do people want to learn about your brand? It’s a question that marketers have struggled with for years. But, if you want to spread brand awareness and attract new customers, you can give these six techniques a try.
The Role Of Employees In Brand Marketing
What do Zappos, Starbucks, Southwest Airlines, and Virgin all have in common? They have encouraged their staff members to be a part of their respective brand’s marketing strategies. As Ryan Holmes, CEO of Hootsuite, writes in Fast Company:
What Is Purpose Driven Marketing?
“There are two types of entrepreneurs in the community,” says Ari Kalfayan, founder of the Startup & Tech Mixer. “One, they just want to get rich… and that’s fine and we’re totally okay with that. And the other side is people who actually want to enact change in the world.” This second type of business is known as […]
TRENDING BY John:
- How to Use Email to Support a Product Launch
- What Is Purpose Driven Marketing?
- 4 Keys To Marketing Success
- How People Want To Learn About Brands
- What Your Potential Customers Are Looking For During The Holiday Season
- What You Need To Keep In Mind When Planning For Seasonal Marketing Campaigns
- The Role Of Employees In Brand Marketing
- How To Take Advantage Of Your Marketing Campaigns As Soon As the Holiday Season Is Over