Articles by John:
4 Productivity Apps to Get Your Team Flying
Remember when offices had paper trays on desks and filing cabinets, and admin people spent hour after hour taking trolleys of paperwork from department to department? If this is still happening where you work, pinch yourself – we’re in the 21st century, the land of the paperless office. (I have restrained my urge to talk […]
Snark-Infested Waters: Is Flippancy Drowning Your Marketing Efforts?
When soft drink producer Sprite put out their new advert featuring basketball legend Lebron James and rap artist Lil Yachty, they knew exactly what they were doing.
Why Content Marketing Is About Education Not Sales
Today’s world is jam packed with ads and brand messages. No matter if we, as consumers, are watching TV, listening to the radio, browsing the web, checking social media, reading a newspaper, or just walking down the street – we’re being bombarded with advertisements from all corners.
Three Great Email Campaigns for Learning Marketing
When it comes to marketing campaigns we all know the ones which stick in our heads. Whether it be for all the right reasons, such as the annual saccharine offerings from John Lewis – or for missing the mark entirely, like Pepsi’s recent misstep.
Is it Too Soon to Start Thinking About Your Christmas Campaign?
With summer already behind us, and the weather already taking a decidedly autumnal turn, thoughts are now turning towards the upcoming holiday seasons. Halloween is next on the list of course, and you may already have some ideas on how to put some malice in your marketing. But while All Hallows Eve has only gained […]
Why B2B Marketers Should Turn Their White Papers Into Executive Briefs
Content marketing is all about attracting the right audience by creating content that is relevant to them. The next step is to ensure that content reaches the audience – perhaps as part of an email marketing campaign, or on social media networks, for example.
How to Use Content to Improve Customer Lifetime Value
It’s well-documented that it’s both easier and cheaper to sell to an existing customer than it is to a new one. Indeed, according to Gartner, “65% of a company’s business comes from existing customers, and it costs five times as much to attract a new customer than to keep an existing one satisfied.”
4 Incredible Examples of Interactive Content
Marketing techniques may always be evolving – but even with all the wonderful technologies that are ushering in a new phase where content is not only visually breathtaking but interactive to boot, the underlying principles remain the same. These can be summed up in the age-old acronym of AIDA – Attention, Interest, Desire, Action.
10 Important Marketing Podcasts for Professionals
Marketers are always looking to get ahead, and that means keeping eyes and ears open for the latest tips and hacks to achieve better marketing results. Some people learn best when they are listening to a speaker – particularly because it takes less effort and concentration to absorb the information delivered. Reading takes more effort […]
10 Prompts to Overcome Blogger’s Block
In the quest to generate business growth, most marketers and business owners realize the importance of an effective content marketing strategy. Such a strategy will usually include: Defining your business goals – what do you really want to achieve? Defining your existing audience and your ideal audience – are you reaching the right people? Who […]
How Chatbots Are Transforming Marketing in 2017
I know what you’re thinking – when will the world of marketing just stand still for a moment and let us all catch up?!?! No such luck, dear readers. No sooner have we all gotten to grips with the fact that we’re going to have to start building live video campaigns into our content marketing strategies, […]
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