Articles by John:
Why B2B Marketers Should Turn Their White Papers Into Executive Briefs
Content marketing is all about attracting the right audience by creating content that is relevant to them. The next step is to ensure that content reaches the audience – perhaps as part of an email marketing campaign, or on social media networks, for example.
How to Use Content to Improve Customer Lifetime Value
It’s well-documented that it’s both easier and cheaper to sell to an existing customer than it is to a new one. Indeed, according to Gartner, “65% of a company’s business comes from existing customers, and it costs five times as much to attract a new customer than to keep an existing one satisfied.”
4 Incredible Examples of Interactive Content
Marketing techniques may always be evolving – but even with all the wonderful technologies that are ushering in a new phase where content is not only visually breathtaking but interactive to boot, the underlying principles remain the same. These can be summed up in the age-old acronym of AIDA – Attention, Interest, Desire, Action.
10 Important Marketing Podcasts for Professionals
Marketers are always looking to get ahead, and that means keeping eyes and ears open for the latest tips and hacks to achieve better marketing results. Some people learn best when they are listening to a speaker – particularly because it takes less effort and concentration to absorb the information delivered. Reading takes more effort […]
10 Prompts to Overcome Blogger’s Block
In the quest to generate business growth, most marketers and business owners realize the importance of an effective content marketing strategy. Such a strategy will usually include: Defining your business goals – what do you really want to achieve? Defining your existing audience and your ideal audience – are you reaching the right people? Who […]
How Chatbots Are Transforming Marketing in 2017
I know what you’re thinking – when will the world of marketing just stand still for a moment and let us all catch up?!?! No such luck, dear readers. No sooner have we all gotten to grips with the fact that we’re going to have to start building live video campaigns into our content marketing strategies, […]
5 Strategies to Help You Retain Customers
You’ve got a great business and new customers are signing up all the time. Boom! You’re in the money and things are looking good for the long run. Not so fast… While of course new customer acquisition is important, keeping your existing customers happy is the key to long-term success.
How to Organize a Hack Day at Your Agency
Hack day, hackathon, hackfest (noun): an event or day where a person or company takes time out from normal daily activities to brainstorm, create, or develop. Originating in the tech world, the earliest hackathons were designed for coders to brainstorm a particular problem and develop a solution in a short time. And they still continue […]
What on Earth’s the Difference Between an MQL and an SQL Anyway?
MQL vs. SQL. Marketing qualified leads versus sales qualified leads. What on earth’s the difference between these two categories? And, once you know the differences, what strategies should you use to target each cohort? Let’s find out…
Top Lead Generation Tactics for Content Marketers
Neil Patel, one of the world’s most prevalent and respected digital marketers, once stated a fundamental truth about lead generation tactics: “Remember that every lead generation campaign is powered by email marketing.”
Content Strategies to Nurture Prospects Along the Buyer’s Journey
First-time visitors to your website rarely convert. In fact, according to ReTargeter, only 2% of all site traffic converts on the first visit, leaving a whopping 98% that click away without making a purchase. But, all is not lost upon this vast majority – so long as we have meaningful strategies in place to entice […]
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