Blog Authors

John Waldron

Writer with markITwrite who regularly writes on lifestyle and technology. He is also a fiction writer who has penned a number of short stories, play scripts, and stories for children. He is the author of the foraging blog, First Time Foragers: Recipes and Stories for Beginners. He has a First-Class Honours Degree in English with Creative Writing and an MA in Professional Writing from University College Falmouth, Cornwall.

Articles by John:

Optimizing Landing Pages for Lead Generation

Digital marketing campaigns involve more than just blogging, posting on social media, or streaming video content on YouTube and similar platforms. Promoting products or services and creating brand awareness through various channels is fine – but at the end of the day, it’s the sum of every completed transaction that will swell your coffers and […]

A Beginner’s Guide to Lead Generation

Mar 29, 2017 by

First things first – we need to understand the difference between generating traffic and generating leads. Let’s begin with the former. Traffic generation is all about your top of the funnel (ToFu) content marketing efforts. That is to say, it is your blog (and other content) output that has the sole purpose of simply driving […]

Slack – The Digital Marketer’s Ultimate Command Center

Wouldn’t it be wonderful if there was a single application that could be used as the central hub for all of your most critical activities? Imagine it: all of your internal communications, your editorial calendars, your content campaigns, your analytics, even your accounting and invoice operations – all accessible from one single application. And imagine […]

Can Facebook Democratize Omnichannel Retail?

Nov 30, 2016 by

Content and social media marketing isn’t just for e-merchants. You might be utilizing the likes of Facebook, Instagram and Pinterest to build awareness of your high street presence, and may very well be marketing your wares across these channels as well. Furthermore, you’ll have also at some point made the wise decision to open up […]