Blog Authors

John Waldron

Writer with markITwrite who regularly writes on lifestyle and technology. He is also a fiction writer who has penned a number of short stories, play scripts, and stories for children. He is the author of the foraging blog, First Time Foragers: Recipes and Stories for Beginners. He has a First-Class Honours Degree in English with Creative Writing and an MA in Professional Writing from University College Falmouth, Cornwall.

Articles by John:

How to Organize a Hack Day at Your Agency

Hack day, hackathon, hackfest (noun): an event or day where a person or company takes time out from normal daily activities to brainstorm, create, or develop. Originating in the tech world, the earliest hackathons were designed for coders to brainstorm a particular problem and develop a solution in a short time. And they still continue […]

A Beginner’s Guide to Lead Generation

First things first – we need to understand the difference between generating traffic and generating leads. Let’s begin with the former. Traffic generation is all about your top of the funnel (ToFu) content marketing efforts. That is to say, it is your blog (and other content) output that has the sole purpose of simply driving […]

Slack – The Digital Marketer’s Ultimate Command Center

Wouldn’t it be wonderful if there was a single application that could be used as the central hub for all of your most critical activities? Imagine it: all of your internal communications, your editorial calendars, your content campaigns, your analytics, even your accounting and invoice operations – all accessible from one single application. And imagine […]

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