Articles by Karolina:
GDPR Emails – 6 Lessons from a Copywriter’s Inbox
I’m sure you’ve been swamped with GDPR emails these past few weeks – until the point you’ve had enough. I have, too. But for me, it’s been kind of a good thing – because I love studying emails, especially the copy. And today, I wanted to share with you some examples of how businesses talked […]
Email Subject Lines: Specific Is the New Short
For years now the best practice for writing email subject lines has been “keep it short”. This became even more important when more and more people started reading their emails on mobile devices. But – when you look at the data – does this advice really hold true? I have numbers that say something a […]
The All-New GetResponse [New Release Info Available]
We love sharing our news with you. And today’s announcement is huge, because you’re about to see the all-new GetResponse! This summer, you’ll experience an entirely different version of your favorite platform – now your command center for all your online marketing. Want to take a look inside?
Do You Know Your Brand Voice?
Does your brand have a distinct brand voice? Would your customers recognize you just by the way you speak to them? Voice is a crucial part of your brand’s identity, so if neither of the two is the case, read on to see how to change it.
Clinton, Trump, And Email Marketing
The dust has barely started to settle after last week’s election. The results aside, we decided to see how the two leading presidential candidates used email in their campaigns. How often did they send emails? How did those emails encourage subscribers to vote? And most of all, were their email marketing campaigns as exciting as […]
What Marketers Say: Trends in Marketing Automation
A while ago, we asked marketers on Twitter about their marketing automation insights. One of the things we wanted to know was what trends they saw in MA this year. Here’s what they told us:
What Marketers Say: Marketing Automation No-nos
A while ago, we reached out to marketers on Twitter to get their take on marketing automation. You can see some of their thoughts and tips here and here. Today, we give you a few things from them on what NOT to do when it comes to automating your marketing.
What Marketers Say: Marketing Automation Tips
In our conversations around marketing automation on Twitter, we really wanted to know what marketers who use it would recommend to other marketers (wow, that is a lot of marketing in one sentence). So here are some of the responses we got.
What Marketers Think About Marketing Automation (Part 1)
So you might have figured out that we’re going to talk a lot about marketing automation in the coming months. And there’s a good reason for that! 🙂 That being said, we also want you to talk to us about your experiences with automating your marketing. So far we’ve collected very interesting comments and tips from […]
Marketing Automation: Prepare For The Perfect Tool (New Release Info Available)
Marketing automation has been a hot topic, on the minds of most marketers around the world, for some time now. Many of them still think of it as a tool reserved for big companies, huge marketing budgets, and advanced marketers. What if we told you there’s a tool flexible enough that it can be adjusted […]
10 Conversion Killers and How to Fight Them [Webinar Recording]
Emails and landing pages make up a team to help you reach your goal. Whatever that goal is – a download, sign-up, or purchase – there are some rules you should follow to get people to perform the desired action, first in the email and then on your landing page. Here are a few of […]
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