Articles by Karolina:
Soon All Your Emails Will Look Great on Any Device [SNEAK PEEK]
“Mobile” and “responsive design” are buzz words I’m sure you all know. But there’s a reason for that – more and more people open their emails on smartphones and – even more important – more and more will delete them (even 42%*!) if they don’t display correctly. And yet, true responsive email design hasn’t been […]
Why You Shouldn’t Be Afraid of the New Gmail Tabs
This week the email marketing world has been very concerned about the new Gmail tabs that Google began rolling out to all users (after announcing them on May 29). Before we dig into the data after everyone has used the new feature a while, why not take a deep breath and see why the new […]
Ideas from the Inbox: To GIF or Not to GIF?
Animated GIFs in emails are controversial, to say the least. Despite that, more and more companies are using them lately – at least that’s what I’ve noticed in my inbox. And more and more, they do it in a fun way, pleasant to the eye and actually making sense. Although that’s not always the case, […]
Case Scenario: Autoresponders for Daily Deals
For daily deal sites email has always been the primary means of communication. And they’re probably one of the few types of businesses where an email a day is acceptable by the subscribers (or even desirable, though tiring at times). For the sender the question is, with this kind of frequency and volume of emails, […]
Case Scenario: Autoresponders for Online Coaching
Automated messages are a great way to build a lasting relationship with your customers. Over the next weeks, we’ll be presenting you with some use case scenarios to show you their full potential. Of course, what you do with them in the end is entirely up to you and your imagination. 🙂 But for now, […]
Webinar Recording: Autoresponders 2.0
We just broke our webinar record – yesterday’s Autoresponders 2.0 webinar was visited by 929 people from all over the world! That was really amazing (imagine the discussion on the chat!). Many thanks to everyone who attended. If you haven’t been able to join us or would like a replay, we have a recording for […]
Autoresponders 2.0 Are Here [UPDATED]
So here we are, finally launching the brand-new Autoresponders 2.0. From now on, it’s easier than ever to automate your follow-up campaigns and manage one-to-one communication with your subscribers. Let’s walk you through the feature to see what’s changed and how you can put it to work for best results.
Email Marketing Mobile Optimization [INFOGRAPHIC]
Mobile email optimization might seem intimidating, but, as the smartphone market continues to grow, so will the need for emails tailored to mobile screens. Since 2010, the number of smartphone owners using mobile Internet has grown 45%, and it’s showing no signs of stopping now.
Social Sharing Boosts Email CTR By 158% [REPORT + INFOGRAPHIC]
Social media keeps evolving dynamically – sometimes it’s hard to keep track of all the changes! The way the email-social relationship develops is equally dynamic. And from what we’re seeing, it’s definitely for the better. We’ve just updated our research from last year that shows even better results of email-social integration. On this occasion, we’ve […]
Customer Spotlight: Building a Brand That Matters
Today we are pointing the spotlight in the direction of Dewane Mutunga, a New Yorker, brand strategist and founder/CEO of Connected Experiential Marketing LLC. In an interview with GetResponse Dewane tells us how he uses email marketing to help other businesses find effective ways they can build and manage their brands using… email marketing. 😉
Webinar Recording: Email Marketing Myth Busters
This Wednesday we had a great deal of fun busting some common email marketing myths during a webinar hosted by DJ Waldow and Jim Ducharme. Thanks to everyone who attended! If you couldn’t join us or wouldn’t mind a replay, here’s a recording for you.
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