Articles by Kath:
Email Marketing and Beyond: Global Industry Benchmarks [Webinar Recap]
In a recent webinar, Kath Pay (CEO of Holistic Email Marketing) discussed the key findings of our email marketing & marketing automation survey for 2017 conducted earlier this year with Holistic Email Marketing, Smart Insights, and the Content Marketing Institute. We used this information to develop the Email Marketing & Beyond: Global Industry Benchmarks 2017 […]
Tackle Inactives by Designing for Their Buyer Personalities
It’s one of those perpetual questions: Why do so many subscribers go inactive? We have lots of theories. We talk about frequency and content and optimizing sending times and opting down – everything but what I believe is one of the main causes: Your email personality doesn’t appeal to them.
Changing Your Mindset: Automated Emails are Customer Service Emails!
Automation is often portrayed as dehumanizing and impersonal. But in email marketing, automation tools can help you create the exact opposite: timely, relevant and highly personalized messages that speak to your individual customers’ needs and objectives.
Optimizing Marketing Automation For Success: Kath Pay Webinar Recap
In a recent GetResponse webinar, Kath Pay discussed optimizing marketing automation programs for success. What does optimizing your marketing automation program mean? Testing, always testing, different aspects of your program so you get the best results possible. And not ad hoc testing, one and done. But strategically, consistently testing the different aspects of your marketing […]
Kath Pay Webinar Recap – How To Get Personal With Marketing Automation
In our recent webinar, Kath Pay, founder of Holistic Email Marketing, joined us to teach our viewers how to embraces personalization in marketing automation. For those of you who couldn’t attend the webinar, we offer this recap.
Marketing Automation Needs The Human Touch, Too
Automation is one of the best things ever to happen to email. Automation, ironically, puts us as close as we can get to the Holy Grail of marketing communications – the 1:1 message – without having to manually send a message to each of our subscribers.
TRENDING BY Kath:
- Tackle Inactives by Designing for Their Buyer Personalities
- Email Marketing and Beyond: Global Industry Benchmarks [Webinar Recap]
- Marketing Automation Needs The Human Touch, Too
- Kath Pay Webinar Recap – How To Get Personal With Marketing Automation
- Optimizing Marketing Automation For Success: Kath Pay Webinar Recap
- Changing Your Mindset: Automated Emails are Customer Service Emails!