Blog Authors

Kath Pay

Kath Pay is CEO of Holistic Email Marketing. She is an avid practitioner of the holistic approach for email marketing and loves achieving great results for her clients! She is also a world renown speaker, author and trainer. Follow her on Twitter at @kathpay.

Articles by Kath:

Email Marketing and Beyond: Global Industry Benchmarks [Webinar Recap]

In a recent webinar, Kath Pay (CEO of Holistic Email Marketing) discussed the key findings of our email marketing & marketing automation survey for 2017 conducted earlier this year with Holistic Email Marketing, Smart Insights, and the Content Marketing Institute. We used this information to develop the Email Marketing & Beyond: Global Industry Benchmarks 2017 […]

Optimizing Marketing Automation For Success: Kath Pay Webinar Recap

In a recent GetResponse webinar, Kath Pay discussed optimizing marketing automation programs for success. What does optimizing your marketing automation program mean? Testing, always testing, different aspects of your program so you get the best results possible. And not ad hoc testing, one and done. But strategically, consistently testing the different aspects of your marketing […]

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